singly, some of the industries that employed women organized, first, calisthenics or physical culture classes and then team sports to promote personal health and worker efficiency. Such programs became more widespread after the turn of the century and by the 1920s individual companies and regional industries had multiple teams in sports such as basketball, bowling, tennis, baseball, volleyball, and eventually softball. Among the results were good advertising for the companies and competitive opportunities and even, on occasion, additional income for the athletes.
Another group of women whose lives came to incorporate opportunities for competitive sports were the upper-class women. In the 1870s and 1880s such women had joined clubs, social clubs, country clubs, and then sport-specific clubs, just as had their brothers and husbands. They also engaged in sports in colleges and, importantly, on their vacations or extended stays in Europe. By 1900 seven of these women competed in their first Olympics, in Paris, and despite the enduring opposition of the prime mover behind the modern Olympic Games, Baron Pierre de Coubertin, women consistently competed in the Games thereafter, albeit in small numbers and in socially acceptable sports such as tennis, archery, and even figure skating by 1924.
The Progressive era history of middle-class women's sporting experiences is more complicated. Especially before the turn of the century, they did experience considerable latitude in forming sport clubs and organizing competitions and appeared to gain a degree of physical and personal freedom to sport similar to that enjoyed by their working and upper-class sisters. Indeed, they initially popularized the newly created sports of basketball and volleyball, and it was the rapid spread of such sports, as well as field hockey, cycling, and tennis, that encouraged their teachers and recreation supervisors to form associations and write rules. In men's experiences, it was precisely such associations that were critical to the promotion and expansion of modern sports.
However, many of the women who came to control sports for girls and adults, especially in institutions such as schools and colleges, had accepted the warnings of the medical profession that unfettered athletic competition would harm female participants, physically and psychologically, and detract from or even diminish their femininity. Consequently, in the 1890s, women physical educators began to limit sport contests, initially by changing the rules of some games, such as basketball, and eventually by altering the very nature of contests. By 1920 school and college sports were often played not in contests between teams representing their institutions, but in play days or sport days, in which the convened teams were broken up and the players assigned to mixed school teams.
By the 1920s the conservative approach of women physical educators was quite distinct from, indeed, out of sync with, the attitudes and expectations of many other people. The United States was experiencing its first mature burst of popular consumerism, which was buoyed by a fun ethic and a relatively expansive economy. Clubs and teams for women proliferated, in part as more institutions, from urban governments to churches to saloons, sponsored teams or provided facilities. Improvements and declining prices of sporting goods, as well as the increasing popularity of sports spectating and sports as entertainment also spurred the organization of leagues, both amateur and semi-pro. Beyond the pale of physical educators, the latter provided underground opportunities for middle-class athletes.
After 1929 the Great Depression disrupted this sporting boom, but it did not end it entirely. In fact, the popularity of industrial sport likely peaked in the 1930s, and sports such as softball and bowling became extremely popular among women. Women's Olympic competition also gained more popular support, in part because of great performances by athletes such as Mildred "Babe" Didrikson and in part because support continued to diminish for the mythology of the negative physical and biological consequences of athletics for women. Significantly as well, women continued to enter nontraditional roles, a trend that became more pronounced as World War II began. After 1941 more and more women took jobs that had once belonged to the men who went abroad to fight. Even professional baseball opened its doors to women via the АН-American Girls Baseball League financed by Philip Wrigley of chewing gum and Chicago Cubs fame.
The All-American Girls Baseball League began play in 1943 in mid-size cities in the Great Lakes region. The athletes were not, to be sure, the first professional women athletes in the United States. In the modern era that honor likely belongs to female distance walkers in the 1870s and 1880s and rodeo competitors in the twentieth cent...
