rs, forcing them to read more deeply into an article than they should have to in order to discover the essential point (s). leads are sometimes categorized into hard leads and soft leads. A hard lead aims to provide a comprehensive thesis which tells the reader what the article will cover. A soft lead introduces the topic in a more creative, attention-seeking fashion, and is usually followed by a nut graph (a brief summary of facts). critics often note that the lead can be the most polarizing subject in the article. Often critics accuse the article of bias based on an editor's choice of headline and or lead. For example < i align = "justify">: Lead-and-Summary Design Humans will be going to the moon again. The NASA announcement came as the agency requested ten trillion dollars of appropriations for the project .... For example : Soft-Lead Design NASA is proposing another space project. The agency's budget request, announced today, included a plan to send another person to the moon. This time the agency hopes to establish a long-term facility as a jumping-off point for other space adventures. The budget requests approximately ten trillion dollars for the project ..
"Add the product of another author" Bill Parks writing "Basic news The Lead".
The lead is usually the toughest part of writing a story. The lead is the first word, sentence or paragraph of the story. Sometimes it can be two or three paragraphs. Whatever its length, the lead has several important jobs to do. First, it must interest the reader in the rest of the story. Imagine the reader as impatient, with lots of other things he or she could be doing instead of reading your story.the reader saying, "Get to the POINT! Don't waste my time! Tell me the STORY! "If your reader were stranded on a desert island with nothing to read but your story, you could probably get away with a vague, rambling lead. But today's reader has a BART train to catch, the kids are fighting again and the TV never stops blaring. Your story has tough competition. Surveys have shown that most people say they get their news from TV, but many then turn to newspapers for the details behind the headlines. Your job is to write a short, punchy, informative lead to attract readers who have grown accustomed to TV's "sound bite" journalism. But then you must supply the details, the insights, the context that TV doesn't have time for. What are the rules for a good lead? Keep it short. News writing is always tight, but the lead calls for special care. Condense your story into one sentence, then one phrase, then one word. Make sure that word is near the beginning of the lead. As a general rul...
