Реферат The peculiarities of news reports in English mass media texts

e, no lead sentence should be longer than 10 words. p align="justify"> Get to the point. What is the story about? The reader in the lead. Don't say, "The city council met last night." Tell the reader what the city council did. "Business taxes were raised a whopping 30 percent on a 6-1 vote of the city council last night." What's the story about? Taxe s. So get taxes in the lead. p align="justify"> Focus on the action. Use the "active voice." Instead of saying something happened, say who did what to who. Use the action word. If nobody did anything, it may not be a news story. p align="justify"> Hook the reader. Put the most important, the most interesting, the most exciting thing in the lead. A novel may take 100 pages to lead up to the climax of the story; a news story puts the climax first and then explains what led up to it. These rules are sometimes thrown out for feature leads, or "anecdotal leads" that start with a little story that sets the scene for the point you are trying to make. But the lean, punchy news lead will work best on most stories. p align="justify"> How to write a news lead?

. Condense story into one or two words. Put those words as close to the beginning of the first sentence as possible without destroying the flow of the lead sentence. p align="justify">. Keep leads short - 20 to 30 words for the first sentence. Or fewer. 3. The news lead should tell the reader what the story is about and be interesting enough to draw the reader into the rest of the story. Remember that the readers won t know what the story is about until you tell them. 4. Find the action in the story. Put the action in the lead. 5. Always double-check names and numbers. Check spelling, style and grammar. Put everything in order. 6. Attribute opinions. Stick with the facts. 7. Details, description. Report first, then write. Learn all, tell 10 percent. 8. Decide which of the news values ​​best applies to the lead of the story. Write a lead that emphasizes that news value. 9. Write in the active voice. 10. Don t lead with a name, time or place unless that is the most interesting important thing in the story. English newspaper style may be defined as a system of interrelated lexical, phrase logical and grammatical means which is perceived by the community speaking the language as a separate unity that basically serves the purpose of informing and instructing the reader. Since the primary function of newspaper style is to impart information, only printed matter serving this purpose comes under newspaper style proper. Such matter can be classed as 1. Brief news items and communiqu é s 2. Press reports (parliamentary, of court proceedings, etc.) 3. Articles purely informational in character; 4. Advertisements and announcements.

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