ng careful definition. As many experts you as many definitions you will get, therefore in this paper I will challenge to point out different definition of globalization and what is behind it. This paper will outline such issues as globalization vs. Internationalization and its difference. Globalization has huge influence on Hospitality Industry, and it brought lots of challenges, consequently Hospitality Industry should and does keep up with rigid business by defining strategies and tends toward Globalization.
1. Globalization and its definition
In order to understand globalization, after defining it, we should have a look at how it got started. "During the 1970s the word "globalization" was never mentioned in the pages of the New York Times. In the 1980s the word cropped up less than once a week, in the first half of the 1990s less than twice a week - and in the latter half of the decade no more than three times a week. In 2000 there were 514 stories in the paper that made reference to "globalization"; there were 364 stories in 2001 and 393 references in 2002.
Based on stories in the New York Times , the idea of ​​being "anti-globalization" was not one that existed before about 1999. Turning from the newspaper to the internet, "Globalization" brings up 1.6m links through the use of the Google search engine, and typing in "anti-globalization" brings up 80,000 links.
Type in globalization and inequality and there are almost 500,000 references, 700,000 references to globalization and environment, almost 200,000 links to globalization and labour standards, 50,000 references to globalization and multinationals, and 70,000 references to globalization and cultural diversity and search of globalization and the IMF yields 180,000 suggestions.
The search for better and cheaper ways of doing business always seems to be an unstoppable force that drives multinationals to locales that offer the greatest "incentives" - subsidies, low taxes, low wages, and easy access to markets "(S. Fischer, 2003).
These locales almost never include the home country whose very success has made it unattractive due to high wages and societal protectors such as labour unions which struggle for working rights and employment law.
With such vast variety of product, companies need to keep customers 'loyalty, thus forced to go internationally. People nowadays aggressively travel, therefore expecting to find known product or service worldwide. Business world works in a jungle way - "either you have dinner or you are dinner ".
What is Globalization?
There are nearly as many definitions of globalization as authors who write on the subject. One review, by Scholte, provides a classification of at least five broad sets of definitions:
Globalization, as internationalization. The "global" in g...
