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Реферат Philip Morris International tobacco company





t affiliate of Philip Morris Companies Inc. outside of the U.S.

+1957 first Marlboro cigarettes manufactured outside the US are produced following an agreement with Fabriques de TabacR? unies in Switzerland manufacturing facility is subsequently acquired by Philip Morris in 1 963

1 967 Morris Incorporated establishes Philip Morris Domestic, Philip Morris International (PMI), and Philip Morris Industrial, each responsible for three identifiable operations of its business

+1972 becomes the world s number one selling cigarettereaches 113 billion units as international expansion acceleratesagreement with Japan Tobacco to begin manufacture of Marlboro in Japan

1 973 cigarette sales reach 124 billion units, versus 123 billion in the US

1980 opens its largest factory outside the US, in Bergen op Zoom in the Netherlands-today this factory is still PMI s largest

+1987 is incorporated as an operating company of Philip Morris Companies Inc.

1989 operating income tops USD 1 billion for the first time

1 990 moves from Park Avenue in New York City to Rye Brook, NY, US

+1991 volume tops 400 billion cigarettes

тисяча дев'ятсот дев'яносто дві acquires a majority holding in state-owned Czech Republic Tabak AS for USD 420 million in the largest single investment by a US company in central Europe at the timethe early +1990 s PMI participates in other state factory privatizations including in Kazakhstan, Lithuania, and Hungary

+1995 opens first factory in Asia in Seremban, Malaysia

2000- 2005 calls for regulation of the tobacco industry at the World Health Organization s public hearings on the Framework Convention for Tobacco Control in Geneva, Switzerland.

PMI operations center transfers from Rye Brook, NY, US, to Lausanne, Switzerland.opens a factory in the Philippines, the Company s largest investment in Asia at the time s product sales represent almost 14% of the global cigarette market outside of the US

2 006 end volume stands at 831.4 billion, operating income at USD 8.4 billion, and global market share at 15.4%

2007 acquires an additional 50.2% stake in Lakson Tobacco Company, Pakistan, bringing its total holding to approximately 98% end volume stands at 850 billion, operating income at USD 8.9 billion , and an estimated global market share at 15.6%

2011 June 2011, PMI completed the acquisition of a cigarette business in Jordan, consisting primarily of cigarette manufacturing assets and inventories, for USD 42 million. In January 2011, PMI acquired a cigar business, consisting primarily of trademarks in the Australian and New Zealand markets, for USD 20 million.January 1, 2011, PMI established a new business structure with Vietnam National Tobacco Corporation (Vinataba) in Vietnam, further developing its existing joint venture with Vinataba through the licensing of Marlboro and establishing a PMI-controlled branch for the building of its brands.


1.2 Overview Company


Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world s top 15 international brands, including Marlboro, the world s best-selling cigarette brand.are to provide high quality and innovative products to adult smokers, generate superior returns for shareholders , and reduce the harm caused by smoking while operating business sustainably and with integrity.

Brands

International and local brands are sold in more than 180 markets. They have the industry s strongest and most diverse brand portfolio, led by Marlboro, the world s number one selling brand, and L amp; M, the third most popular brand. Overall, seven of the top 15 brands in the world are ours. s other leading international brands include Merit, Parliament, Virginia Slims, Chesterfield and Philip Morris.

Performance

In +2012, PMI held an estimated 16.3% share of the total international cigarette market outside of the United States, or 28.8% excluding the People s Republic of China and the United States. 2012 was the fifth consecutive year that saw them meet or exceed their mid- to long-term (annual currency-neutral adjusted) diluted earnings per share (EPS) growth target of 10-12%. This consistent level of double-digit EPS growth puts them at the forefront of all major glob...


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