ренду ???? 53. Brand RecognitionBrand recognition is the customers 'ability to confirm prior exposure/knowledge of a brand when shown or asked explicitly about the brand (also referred to as aided or prompted awareness). Розпізнання Бренда Пасивна популярність ?? ???????? 54. Brand RecallBrand recall is the customers 'ability to retrieve a brand from memory when given the product category but not mentioning of the brand (also referred to as spontaneous or unaided awareness). Згадування Бренда ??? ? , ??? ? 55. Brand RationalisationРаціоналізація бренду ??? ? 56. Brand RoyaltyБренда роялті ?? ??? 57. Brand ProtectionBrand protection refers to the legal steps taken to register the uniqueness of a brand and protect it as an asset.Pepsi-Cola has registered its product formulas, packaging shapes and designs, website addresses, advertising slogans, and so on, to ensure that it protects all Pepsi s associated distinctiveness. # "Justify">???? ? 58. Brand PropertiesСвойства бренду ????? 59. Brand PromiseBrand experience should always be consistent with the brand values ​​promised. # "Justify">???? ? 60. Brand ProliferationПроліферація Бренда ?? ???????? 61 . Brand PreferenceThe degree of brand loyalty in which a customer prefers one brand over competitive offerings.Предпочтеніе торгової марки ??? ??? ???? 62. Brand PowerA measure of the ability of the brand to dominate its product category.Brand Power "is our emerging core theme, driving the brand's market performance, and its contribution to the overall business value. It particularly matters to us # "justify">????? 63. Brand PlatformThe differentiating factors which frame the brand s scope of influence, Promise and the core brand signals that consumers will equate to the brand. The brand platform is driven by the organization's view of the future, goals and objectives. This core concept acts as a benchmark to measure behaviors and performance.Бренд-платформа ????? ...
