ce around the logo needed to preserve the intended visual impact. I think guidelines like that will be on seen more often and will become even more important as designers deal with new technologies. Laquo; s market seems to demand a quick response. The online identities for companies are often decorated temporarily with seasonal attributes like Christmas and Halloween decorations of online stores. In the future this can happen constantly. For example an electronics store can change a mascot into a character who plays the latest video games console or listens to the new music player. It would be also possible to achieve with printed media. It will be possible to write a set of programmatic rules for example for shape and color of the logo so that every time an office worker prints a letter to send to the customer, the logo would be of different shape and colour. So even with use of printed page, there could be a dynamic experience created for the customer.to conclude this project, it seems that corporate identity in the future will keep its uniqueness by becoming more flexible in its concepts and implementation. The simplest and most creative ideas will win and stay around us. The successful styles will be often copied, but I believe that won t be the problem as the creators of the original work are rewarded by being first in their field. If we could look at history and observe how corporate identity spread from non-existing to an important element in the business, we can make a prediction how the spread might continue. The use of interactive imagery will be used more in the daily lives. Interaction via graphics could happen on the way to work, at home, on holiday and in every public place.
Appendices
1
of BT
Appendix 2
logo of the Olympic games
Appendix 3
logo of Cingular
Appendix 4
new corporate identity of the Moscow Zoo
Appendix 5
identity for Hardcore bar
Appendix 6
identity for travel agency Stranoteka
Glossary
. Brochure (брошура) - a small, thin book or magazine that usually has many pictures and information about a product, a place, etc.
. Letterhead (друкований бланк) - the name and address of an organization (such as a company) that is printed at the top of a piece of paper used for writing official letters; also: paper that has the name and address of an organization printed at the top.
. Brand book (каталог бренду або брендбук) - An overview document, describing the brand position, it s history, how it was created and, briefly, it s use. This document tends to be utilized as a source document for internal staff. It s designed to help them understand the brand, and generally to understand how to use brand elements.
. Folder (папка) - a folded cover or large envelope for holding documents or a collection of files or documents that are stored together on a computer.
. Typeface (шрифт) - In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features.
. Template (шаблон) - a shaped piece of metal, wood, card, plastic, or other material used as a pattern for processes such as painting, cutting out, shaping, or drilling.
. Leaflet (листівка) - a printed sheet of paper, sometimes folded, containing information or advertising and usually distributed free.
. Expertise (компетенція, особливі знання, експертиза) - expert skill or knowledge in a particular field.
. Header (заголовок) - a word, phrase, etc., that is placed at the beginning of a document, passage, etc., or at the top of a page.
. Trademark (товарний знак) - a symbol, word, or words legally registered or established by use as representing a company or product.
. Sponsor (спонсор) - a person or organization that provides funds for a project or activity carried out by another, in particular.
. Mascot (талісман) - a person or thing that is supposed to bring good luck or that is used to symbolize a particular event or organization.
. Value (значення, цінність) - the regard that something is held to deserve; the importance, worth, or usefulness of something.
. Manual (керівництво) - a book of instructions, especia...
