resentation - Some designers are creating custom PowerPoint presentations to accompany the standard corporate identity package. You might want to have a slit die cut into your presentation folders to hold your PowerPoint DVD or CD-ROM, or have separate professional CD or DVD sleeves printed - especially if the PowerPoint will be for private prospect use.
. Websites - Companies today are creating websites that complement their corporate identity package, and it only makes sense to develop them side by side. You might even consider setting up special URLs for customers to visit after you ve given a specific presentation.
. Brochures - Many corporate identity packages include brochures, and for good reason - they re the friendliest and perhaps most personal marketing material around. There are many brochure sizes and folding options available, and it doesn t hurt to go a little large to stand out from the competition.
. E-mail template - This goes hand-in-hand with a corporate website and includes a standard header and style for corporate communications. It s like the letterhead of the Internet.if we talk about the future of brand design here are some expectations of professionals:
· The profession of marketer will continue to be dominated by people who have the required entrepreneurial spirit to develop new ways to deliver value to clients while they remain free and independent to pursue opportunities that are in line with their personal goals and creative aspirations. More and more of marketers will work and collaborate with clients and colleagues in places of the world we may never visit. For success minded marketers and brand designers, the opportunities inherent in this trend are limitless.
· Brand designers will move up the value chain by becoming highly specialized experts-known for their specific expertise in a discipline, an industry, or a consumer demographic. To prosper and grow, brand designers will forsake their generalist positioning and build their reputation and business success around a narrow and deep expertise that will enable them to differentiate themselves from competitors and command premium pricing from clients who place a higher value on their specialized design expertise.
· Brand design and management will require practitioners (client marketers and designer alike) to be meta-focused on designing real and useful experiences people love-with greater sensitivity and responsibility to the environment and the social wellbeing of those who are served in the marketplace. To remain relevant, brands must be trustworthy ambassadors of social good and the shared values ??of the tribes they serve.
· Reshaping the designer/client relationship will require brand designers to bring more useful and rigorous consumer insights that impact the very nature of how their clients bring value to their customers. The good news is brand designers will be seated at the big table. The more difficult future trend will see brand design and management focused on real business outcomes rather than producing more logos, taglines, style and decoration. And clients will increase their demand for designers to prove the value of their ideas by constantly measuring their return on investment.
· Brand design and management will continue moving away from the homogenous western (US and UK) stylizations of corporate and brand identity so emulated in the past. The work of brand designers will reflect authentic cultural reference points unique to their various regions of the globe. Designers are celebrating the cultural styles of their regions and this is moving the discipline of brand building to new levels of diverse cultural expression. This trend is already firmly in place in China, India, Eastern Europe, and many South American countries.
Conclusion
is unlikely that corporate identity in the future will have a unnecessary complex design or concepts, the natural evolution of visual ideas leads to survival of the strongest + simplest and disregard of everything secondary. The striking balance of any great identity is in both its simplicity while also in the sophistication of the concept behind it. In the future we can only expect stronger efforts to create more interaction, more battles for customer attention, and bolder approaches to design.carefully developed brand also needs detailed implementation and guidelines. It is important because wrong use of the logo for example can lead to not just wrong impression of the customer, but also hamper the company brand as the whole. We often see brand guidelines that specify the exact colours which should be used for logos in print, but also more importantly which layouts and the amount of empty spa...
