ions based on diaries kept in a relatively small fraction of a region's homes. [17]
. 5 Television
is a good choice of television channels in Britain. The television started to broadcast in 1936. It provides five radio stations. The BBC also runs thirty seven local radio stations, providing material of local importance. There are seventy independent local radio stations in Britain. They provide news, information, music, coverage of local events, sports commentaries and the like.service of the BBC is a very important part of the BBC's work. The BBC World Service broadcasts in thirty five vernacular languages.British have four main channels to choose, from: BBC - 1 and BBC - 2, ITV (Independent Television) and Channel Four. It is a well established fact that the high quality of British television is upheld by the BBC.main TV domain, BBC, has an opponent in the ITV (Independent Television). The difference between them is that the income of the BBC is from the sale of television licenses and there is no advertising, the service of the ITV is financed by the advertisements. The most important channels are BBC1, BBC2, ITV, Channel 4 amp; 5 and Anglia.programmes: News, Cartoons, Chat shows, Reality show, Soup operas, serials, Lifestyle TV (cooking, gardening, DIY, travel and holidays), Game shows, Discussion/debate, Detective/police/drama, Children s TV and Breakfast TV .:
· Permits you to reach great numbers of people on a national or regional level.
· Independent stations and cable offer new opportunities to pinpoint local audiences.
· Very much an image-building medium.
Disadvantages:
· Advertisement on network affiliates are concentrated in local news broadcasts and on station breaks.
· Creative and production costs can quickly mount up.
· Lead time can result in items being sold out before ad runs.
· Most advertisement are ten or thirty seconds long, which limits the amount of information you can communicate. [12]
. 6 Direct Mail
:
· Your advertising message is targeted to those most likely to buy your product or service.
· Your message can be as long as necessary to fully tell your story.
· You have total control over all elements of creation and production.
· A silent medium. Your message is hidden from your competitors until it's too late for them to react.
Disadvantages:
· Long lead times required for creative printing and mailing.
· Requires coordinating the services of many people: artists, photographers, printers, etc.
· Each year over 20% of the population moves, meaning you must work hard to keep your mail list up to date.
· Likewise, a certain percentage of the names on a purchased mailing list is likely to be no longer useful. [24]
2.7 Telemarketing
clothes industry also used Television as main type of media to advertise it goods. They also use celebrities and famous athletes in their advertising campaigns. Michel Jordan, David Beckham can be said to inspired kids to play a respective sport and to even wanted to look like them.popularity influence the society to a great extent that not only them, but also the clothing firms make large amount of cash of the influenced buyers - to look cool wearing the latest Jordan Shoes.:
· You can easily answer questions about your product/service.
· It's easy to prospect and find the right person to talk to.
· Cost effective compared to direct sales.
· Highly measurable results.
· You can get a lot of information if your script is properly structured.
Disadvantages:
· Many business use telemarketing.
· Professionals should draft the script and perform the telemarketing in order for it to be effective.
· Can be extremely expensive. [8]
2.8 Internet
Internet was created in 1983. Since that time it has grown beyond its largely academic origin into an increasingly commercial and popular medium.mid - 1990s the Internet connected millions of computers throughout the world. Many commercial computer network and data services also provided at least indirect connection to the Internet. The World Wide Web, which enables simple and intu...
