of a sustainable development. Among the set of the interested groups we can mark out: owners, shareholders, bodies of federal and local government, suppliers, top managers, workers, labor unions, trade groups, consumers, population, partners, etc. If any interested group of persons is not satisfied with activity of the organization, its reaction can threaten further existence of the organization. Need of corporate social responsibility is shown available requirements of corporations to provide a resource basis for the activity as social and economic system. Existence of manpower is a key factor of their development in the competitive environment. Socially responsible companies pay much attention to providing such work which would be significant for performers and would help employees to develop and realize the potential. Corporate social responsibility is voluntary and conscious activity therefore originally each organization, the group of workers determines for itself social norms. Social responsibility is considered for each organization individually. In more detail we will consider this question in practical part of our work.
2. The principles of CSR: features and problems
.1 The global need for CSR
of corporate social responsibility in Russia goes in compliance with world tendencies, but meanwhile slowly and actually doesn t cover small and medium business. Activity of the company has to be carried out on the basis of those types of responsibility that were considered earlier. However, the Russian small and medium business is limited, as a rule, only to charity. And only a small amount of the large Russian companies is understood that CSR is part of strategic management, but not just a simply function of public relations. The problem of social responsibility of business, ie its responsibility for the people or society in general, gained in recent years the ambiguous development in the Russian Federation. On the one hand, actually since the XIII congress of the Russian Union of Industrialists and Entrepreneurs at which the Russian President in +2003 urged the Russian business to become «socially responsible», rather obvious process of voluntary activity in this area from the most conscious and strategically conceiving part of the Russian business began. Generally it is large private business. It began active dialogue with the interested public groups, began to introduce modern international standards of socially oriented and ecological management, published the first social reports, sometimes in the form of reports of a sustainable development, considered as the most progressive among leaders of world business. Among them generally the largest Russian companies and some banks, such as Norilsk Nickel MMC, JSC Lukoil, RAO UES of Russia, JSC Tatneft, Ilim Pulp corporation, JSC NOVOGOR-Prikamye, JSC EvrazHolding, SUAL group, JSC Magnitogorsky MK, JSB ROSBANK and Tolyatti «FIA-BANK», and others. Activity of the companies in this area is directed also on forming of clear, regular and effective relationship with regional and local government, and also civil society. One of these companies is the Sanofi company.firstly, we should start with the quite important research of CSR in global form. Results of the International business research +2008 emphasize one weighty fact - introduction of ethic methods of maintaining business is fundamental for success the enterprises operated by owners. The major factor standing for increase of corporate responsibility, need to attract and hold is the highly skilled personnel for maintenance and further development business (see Fig. 1). This factor was called by 65% ??respondents of the real research. Further the factor of management of expenses (63%) follows. It reflects understanding of that control over expenses positively influences business and on environment. Requirement to secure trust and loyalty of clients forced 56% respondents to put in a row the most important factors public opinion/formation brandpanies operated by owners aren t under such close public attention as transnational corporations, nevertheless they consider responsible business is the component of the reputation making management process and its long-term strategy. 56% respondents claim that a factor of public/formation of a brand is one of main incentives of ethic business. With growth of the enterprises also grows the level of public attention that forces large multinational companies to take into account a factor of public opinion/formations of a brand. There is no country, where Environmental protection or Pressure of the government was called the most important incentive increases of corporate responsibility.three quarters and more respondents from Brazil (84%) and India (75%) called rescue of the planet among important factors. On the contrary,...
