p>
ВЁ Quality: high midle low
ВЁ Domestic Imported
ВЁ Trade mark: (for automatically packed)
Nordic Big other_______ unknown
ВЁ Weight: 300g 500g 1000g
ВЁ Price: __________________
ВЁ Quantity: 1 2 3 more
2. The customer is making or has already made another purchases
YES NO
3. The customer's sex: M F
4. The customer's age: 10-18, 18-25, 25-35, 35-45, 45-55, 55-65, 65 -
5. The customer's dress is:
poor average rich
_________________________________________________________
The questions to be asked (skip the question if the answer is obvious, just mark the right answer):
1. Have you bought pastas manually or automatically packed?
Manually Automatically
2. (Skip the questions 2 and 3 if the pasta bought is manually packed) What is the trademark of the pasta you have just bought?
3. You prefer to purchase pasta
ВЁ of this trademark
ВЁ of this and some others trademarks (if yes, what are they)
ВЁ the trademark does not mean
4. What is the sort of the pasta you have bought?
Corns Shells Spirals Spaghetti Vermicelli
5. What is the size of the package?
300g 500g 1000g
6. What is the optimal size of the package?
300g 500g 1000g other ____________
7. What is the price of the package? __________________ p> 8. What is the form of the pastas you have bought?
Shells corns spirals vermicelli
other_________________________
9. Why have you chosen exactly this pasta?
Price Quality Familiar trademark Other __________________ p> 10. How often do you buy pastas?
____ Times a week once a _____ weeks once a _____ months
11. How many people will eat the pasta you have bough? _______ p> 12. Did you use to buy more or less pastas before crisis? MORE LESS
13. You have planned to buy pastas in advance? YES NO
14. You have made your decision about which particular pasta (brandname, sort) you will buy in advance? YES NO
15. Imported [7] pastas are better than the domestic ones. Yes No
16. How much would you pay to have a 500g package of imported pastas instead of Russian? ___________________ p> 17. Automatically packed pastas are better than manually packed ones:
always
often, but sometimes manually packed pastas are not worth
manually packed pastas are as good as automatically packed
18. How much should a 500g package of good-looking automatically packed pasta of an unknown domestic brand cost to make you switch to it? _____________ p> 19. What is the biggest disadvantage of manually packed pastas?
Poor quality Unknown manufacturer No guarantee on weight
Other ___________________________________________________
20. When you buy imported goods do you have a feeling that it is bad that we have to substitute natural gas for foods, cloths, etc.
Usually Sometimes Seldom Never
21. What are you?
22. Have the reforms performed in Russia been in your favor?
23. Do you prefer to buy clothes and footwear in the shop or in the market?
24. What are the members of your family?
25. What is your personal income?
26. What is the income per head in your family?
27. How old are you?
The results.
1. We revealed a negative correlation between income per head and consumption of pastas. The biggest part [8] of buyers were representatives of the lower class or the lower middles (31% and 33% respectively). 27% were higher middles, and 16% belonged to the high class. Since only pasta buyers were asked, the average consumption of pasta is lower than our research show, but nevertheless we can get an idea of ​​structure of consumption of pastas. According to our calculations, the consumption of pastas per head is:
ВЁ Lower class-0.6 kg/month
ВЁ Lower middles - 0.55 kg/month
ВЁ Higher middles - 0.32 kg/month
ВЁ High class - 0.13 kg/month
2. Only 12% of the respondents claimed they consume more than 1.3 kg of pastas a month per head. We can treat the lower class and the lower middles as the heavy half and the higher middles and the high class as the light half.
3. 36% of respondents claimed they prefer corns to other pastas, 22% like spirals, 26% like shells, 7% prefer vermicelli, and 2% usually buy spaghetti.
4. 46% of buyers claimed the price to be the most important factor which influenced their purchase decision, for 37% of consumers the quality is the priority. 5% think they should buy only automatically packed pastas, and 3% claimed some specific features as taste (we should assume that good taste is a part of quality and that is why this group is small). There were also 4% of loyals who are driven by a familiar...
