ha, Kristin. (2005) Winning Ways, Shoot June 10, p15 (3)
[5] Creamer, Matthew (2006), Disclosure does not Hamper Word of Mouth Marketing, Advertising Age, January 19, # justify gt; [6] Wasserman, Todd (2006) Word Games, Brandweek, April 24, 2 006 p24 (4)
[7] Daniel Gross (2005), The Scramble on Mad. Ave., Raquo; Fortune, August 8, 63-64.
[8] Cliff Peale (2006), P amp; G Angles for Fusion Razor, The Cincinnati Enquirer, February 8, 2006.
[9] William C. Symonds (2005) Gillette's Five-Blade Wonder, BusinessWeek, September 15, 2005.
[10] Jack Neff (2005), Gillette to launch Fusion Shaver with Super Bowl Ad, Advertising Age, December 21 (# justify gt; [11] Justin Rubner (2006) Telecom giants square off in ad spat, Atlanta Business Chronicle, May 19, 2006
[12] Solman, Gregory (2005). Mazda Is Fine-tuning Media Mix With Less TV. ADWEEK Western Edition, December 21, 2005
[13] # justify gt; [14] Yuichi Washida (2005), Collaborative Structure between Japanese High-tech Manufacturers and Consumers, Journal of Consumer Marketing, 22 (1), 25-34.
[15] # justify gt; [16] # justify gt; [17] # justify gt; [18] Bill Harvey (1997), The Expanded ARF Model: Bridge to the Advertising Accountability Future, Journal of Advertising Research, March/April: 11-20.
[19] Avery M. Abernethy (1990), Television Exposure: Programs vs. Advertising, Current Issues and Research in Advertising, 13, 61-78.
[20] Reynolds, Mike (2006) Nick bullish on kids 'market. Multichannel News, March 13, 2 006 p25.
[21] Jack Z. Sissors and Roger B. Baron (2002), Advertising Media Planning, Sixth Edition, McGraw-Hill.
[22] Michael J. Naples (1979), Effective Frequency: The relationship between Frequency and Advertising Awareness, Association of National Advertisers, New York.
[23] John P. Jones (1995a), When Ads Work: New Proof that Advertising Triggers Sales. New York: Lexington Books.
[24] Erwin Ephron (1997), Recency Planning, Journal of Advertising Research, 37 (4), 61-65.
[25] Joseph W. Ostrow (1984), Setting Frequency Levels: An Art or a Science? Journal of Advertising Research, 24 (4), I - 9 to I - 11.
[26] Biggest brands: Top 10 by category. Marketing, August 24, 2005
[27] Go Daddy's Super Bowl Ad Receives Unprecedented Publicity. (2005) PR Newswire, March 3, 2 005.
[28] George Raine (2005), The Super Bowl: Malfunction Junction/Fox Scrambles to Explain Why It Pulled Racy TV Ad, San Francisco Chronicle (Feb 9): A1.
[29] Go Daddy's Super Bowl Ad Receives Unprecedented Publicity. (2005) PR Newswire, March 3, 2 005.
[30] TravelScope Profile of US Travelers to Louisiana (2002) prepared by The Research Department of the Travel Industry Association of America, Washington, DC, August 2002. # justify gt; [31 ] Alan Deutschman (2005) Commercial Success, Fast Company, January +2005 p74. # justify gt; [32] Steve McClellan (2005) Fox Breaks Prime-Time Pricing Record, Adweek, September 12, 2005 # justify gt; [33] Snyder Bulik, Beth. (2006) How to make the connection. Raquo; Advertising Age, May 1, 2 006 p85
[34] Solomon Dutka (1995), Defining Advertising Goals for Measured Advertising Results," second edition, NTC Business Books.
