Introduction
social responsibility program
Nowadays attention to problems of socially responsible behavior of business, its role in socially economic development increased. The companies work on improvement of business reputation, image to provide competitiveness. CSR is the foundation for achieving mutually aligned interests and winning the moral argument about the social relevance of the organization. One of the strongest CSR roles of public relations is to participate in the social construction of the meaning that defines and evaluates CSR standards by type of organization and during a given era. Framed this way, CSR is important for an organization s success for two primary reasons: (1) To enhance its reputation as being morally bound to rectitude and (2) to advance the organization s credibility and character in public policy battles and during the early stages of a crisis.of our research is that at the present time of development business relations between the companies, partners, and also between the companies and consumers the need for new instruments of regulation of the companies actions increased.all companies correctly understand essence of corporate social responsibility, the principles of its work and the purpose, that s why business can not come to the new level of global trade relations. In addition, the companies lose possibility of adjustment of the long relations with clients, shareholders, become less competitive in relation to the rivals.purpose of this term paper is studying of a question of introduction of corporate social responsibility in the large companies on the example of the Russian Sanofi company. In other words, it is necessary to compare possible approaches to corporate social responsibility, to define the need of investment into KSO and features of CSR policy in the Russian Sanofi company.the analysis the following tasks will be carried out:
· To study theoretical aspects of a question
· To reveal drawbacks and advantages of the main approaches of CSR
· To consider a question of need of introduction of CSR on the basis of statistical data
· To analyze activity of the Sanofi company and to give a general characteristic to the Russian companies concerning social responsibilityterm paper consists of two heads, each of which includes separate sections. In chapter 1 theoretical justifications of corporate social responsibility, a dilemma between two approaches to KSO will be considered. Chapter 2 will be devoted to the short characteristic and activity of the Sanofi company, the analysis of importance and need of CSR for the international practice. This work can form a basis for deeper studying of partnership, and will also help managers to study more carefully a question of increase of economic efficiency of the company, its competitiveness and to build the best strategy of business development and relationship with all participants of the market by means of introduction of corporate social responsibility.
1. What is Corporate Social Responsibility and why it is important for business
.1 The definition of CSR and main approaches
Much has been said and written about corporate social responsibility and its growing value for business more often than ever. The large multinational companies and representatives of private business already radically change the activity in the direction of social responsibility for employees, consumers and for the world. It is not so important is the company large or small, state or private, because its actions anyway infringe on interests of a large number of interested parties: clients, shareholders, workers, suppliers and society. In conditions when the close attention of the public to business operations grows, the companies are more and more compelled to satisfy expectations of those who forms opinion of the public, and also expectations of government institutions and clients to continue successful activity. In effect, the companies use the principles of CSR because they believe that ethic and socially responsible business gives them more chances of success.social responsibility (CSR) refers to a business practice that involves participating in initiatives that benefit society. Some even propose that the concept of CSR has become void of meaning. Others claim that the varying definitions of CSR are congruent, with each of the definitions relating to the effects of a business on its stakeholders. A better definition is posited by the Commission of the European Communities: [CR] is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their st...
