PET and 0.33 and 0.5-liter green glass bottles. The only raw materials the company imports are capsules for its bottles from Turkey, bottle caps from Bulgaria and Turkey, and clay from Turkey. The company mainly orients its export towards the FSU republics.
A new foreign company with better experience in promotion and distribution could easily enter the Sairme bottling market. This takes into consideration the fact that CARTU has a normal license and is not the exclusive company to bottle Sairme water.
Mitarbi Mineral Water . The Mitarbi source is located near the Borjomi resort and is surrounded by picturesque mountains in an unspoilt and unpolluted environment. The debit of the water constitutes 40.000 M per year.
Mitarbi was bottled and very successfully marketed during Soviet times throughout the USSR and in some foreign countries. Success to the waters came due to their taste and curative features. These are colorless, odorless, fully transparent waters with a mild taste.
Mitarbi is prescribed in cases of chronic gastric diseases, stomach and duodena ulcer in remission, chronic hepatitis, chronic cholecystitis, chronic pancreatic disease, and diabetes.
Production and sales of Mitarbi reached its peak in the late eighties, particularly annual sales volume of Mitarbi then totaled 19 million bottles. After the collapse of the USSR, due to severe political and economic circumstances bottling of water was temporarily seized.
At present the CARTU Group is the only company which has the ordinary type of bottling license (which is not exclusive). The volume of output is low due to promotional and sale problems. Accordingly, a newcomer with better experience and knowledge of the potential markets for mineral waters might find itself in a more advantageous position than CARTU.
Nabeglavi Mineral Water . The Nabeglavi resort is located in the Chokhatauri district, 35 km south of the district center and 50 km from the railway station of Samtredia, in the valley of the Gubazeuli river (a tributary of the Supsa river) at the foothills of the Meskheti ridge and 470-490 m above sea level. The resort is protected on the south by mountains covered with mixed woods (oak, beech, hornbeam, fir, and pine).
The major natural curative factors are mineral waters, which in terms of their chemical composition fall into the category of acidulous hydrocarbonated sodium waters with a salination of 7.5-8.0 g/l. They also contain solicic acid, bromine and other biologically active substances. Mineral waters are used for medicinal drinking and balneologic procedures.
The company "Ckali Margebeli" (Healthy Water) obtained a license for use of the above mentioned water.
The company uses PET type plastic bottles (1 L, 1.5-L capacity) and green colored gla...
