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Реферати, твори, дипломи, практика » Курсовые проекты » Corporate Social Responsibility

Реферат Corporate Social Responsibility





ussian enterprises become more and more socially responsiblees the time when all enterprises of private business are compelled to take into account the growing need to do business socially responsible and transparent. Only those, who sensitively and quickly react to changes and also make non-standard decisions, will survive and win.



Bibliography


1. Baron, D. (2007, September). Corporate social responsibility and social entrepreneurship.

2. Brown T.J., amp; Dacin, P.A. (1997, January). The company and the product: Corporate associations and consumer product responses. Journal of Marketing , 61 (1), 68-84.

. Carroll, A.B. (1979, October). A three-dimensional conceptual model of corporate performance. Academy of Management Review , 4 (4), 497-505.

. Freeman, R Edward, Jeffrey S. Harrison, Andrew C Wicks, Bidhan L Parmar and Simone de Colle, Stakeholder Theory: The State of the Art, Cambridge: Cambridge University Press, 2010

. M. Friedman. «The Social Responsibility of Business Is to Increase its Profits.» New York Times. September 13 1970, pp. 122-126.

. Griffin, J.J. and J.F Mahon. 1997. The Corporate Social Performance and Corporate Financial Performance Debate: Twenty-five years of Incomparable Research. Business and Society , 36 (1): 5-31.

. Walton, S.B. (2010, July). Do the right thing: Measuring the effectiveness of corporate social responsibility. Public Relations Tactics , 17 (7), 10-11.

. McWilliams, A. and D. Siegel. 2001. Corporate Social Responsibility: A Theory of the Firm Perspective. Academy of Management Review , 26 (1): 117-127.


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