elling something. There is also an overlap with announcements, such as births and deaths (a type of prestige advertising), legal notices, health warnings, and other items whose functions are chiefly to inform. But commercial advertising stands out stylistically on several counts. Like literature, it can employ other varieties of language in its service: any fragments of the human condition (and a fair amount of non-human condition) can be found in an add . Lexically , it tends to use words which are vivid ( new, bright ), concrete ( soft, washable ), positive ( safe, extra ), and universal ( best, perfect ). Grammatically , it is typically conversational and elliptical and often, as a result, vague ( A better deal [than what?] It uses highly figurative expressions ( taste the sunshine in KY peaches ), deviant graphology ( Beanz Meanz Heinz ), and strong sound effects, such as rhythm, alliteration, and rhyme, especially in slogans. It can make effective use of word-play. On television it is also likely to be dramatized and vocalized. Radio uses sound effects, songs and accents to provide a varied brand-name profile.
.2 Analysis of brief news items
newspapers use in two stylistic devices as "Newspaper style (mass media) Belles-lettres style, Newspaper style special graphical means are used to attract the readers attention. Belles-lettres style the richest register of communication besides its own language means, other styles can be used besides informative and persuasive functions, belles-lettres style has a unique task to impress the reader are aesthetically. Newspaper style Meaning from stylistics point of view. Types of meaning (logical, emotive, nominal)
Commercial Advertising
Lexically, it tends to use words which are vivid (new, bright), concrete (soft, washable), positive (safe, extra), and universal (best, perfect). Grammatically, it is typically conversational and elliptical and often, as a result, vague (A better deal [than what?]). It uses highly figurative expressions (taste the sunshine in KY peaches), deviant graphology (Beanz Meanz Heinz), and strong sound effects, such as rhythm, alliteration, and rhyme, especially in slogans. It can make effective use of word-play. On television it is also likely to be dramatized and vocalized. Radio uses sound effects, songs and accents to provide a varied brand-name p...
