e an appearance at an event and pose for photos with attendees.marketing is unique because each event must be approached differently - in this respect, a marketing team doesn t necessarily need an overarching plan for their various events. Instead, it is important to base each individual event marketing tactic upon the brand s overall marketing plan and how it fits into the personality of the event. By approaching each event as a separate chance to make an impression, a brand can tailor their efforts to best impact each audience., Teams must consider three aspects when developing an event marketing plan. First, the company should consider the personality that their brand is trying to convey. A brand like Coca-Cola, who has historically tried to place their product as a harbinger of global peace, happiness, and simple pleasure, made an excellent choice by installing vending machines that dispensed happiness along with soft drinks., Company must keep their target audiences in mind. In recent years, grassroots efforts by men s heath coalitions have popularized Movember, a November-long moustache-growing contest to raise awareness of prostate cancer and other cancers affecting men. This initiative would never have taken hold if not for the ironic popularity of moustaches among young men, the audience who could most benefit from men s cancer awareness., Companies need to consider what lasting impression they wish to leave on their audience. Many people remember the +2005 Sony campaign where the company dropped - and filmed - 250,000 bouncy balls on the streets of San Francisco in order to advertise the color display their new Bravia LCD television was capable of.can impress event crowds through a variety of creative tactics , not just sheer visual appeal. For example, one tactic that brands use is to create an event within an event. The idea is to create a compelling reason for patrons to stop and explore your brand, not just another booth for them to walk past. At the Sundance film festival, Ray Ban sunglasses put on a truth-or-dare themed campaign, which was fun for participants and also translated into social media shares after the event was over.marketing can also be much more subtle - many companies use QR codes on their posters and branding materials that work to integrate physical and virtual branding. These QR codes can lead users to mobile sites offering discounts and special offers on physical products. Additionally, some companies offer exclusive event benefit coupons to those who like them on Facebook.
. 2 Types of events
are almost countless types of events, some are demanded frequently by customers, and others seldom find in-depth information about the most important types of events.
· Conferences lt; # justify gt; 2. Event Marketing in Red Bull GmbH
. 1 Red Bull GmbH: facts and history
Red Bull GmbH is an Austrian company which sells the Red Bull lt; # justify gt; 2.2 Red Bull GmbH events
· Red Bull Stratos was a space diving lt; # center gt; event marketing promotional
Conclusion
marketing strategy of the company is based on quite standard tool kit: mass advertizing in mass media, participation and organization of events, sponsorship, PR support etc. But the surrounding reality changes every day, competitors think out the new non-standard courses, and the potential consumer becomes more and more sophisticated in the addictions and ceases to react to direct advertizing as that.'s When there is a new marketing strategy which fundamental component is the Event-marketing - the complex organization of events directed on emotional contact with audience which is come during action, gives the universal chance to affect target audience is thinner and is more effective.of events now are very huge amount. Here is the business orientation (conferences, seminars, etc.), and personal events, such as birthdays, weddings, anniversaries and others.an example of Red Bull GmbH is shown, how exactly the company can attract the target audience by event marketing. Event marketing of this company is so various and broad, that they have about 40 various events unlike at each other, and remain leaders in area of ??event marketing.
Glossary
. Rough - нерівний - having an uneven or irregular surface; not smooth or level;
. Continually - безперервно - repeated frequently in the same way, regularly;
. Cease - припиняти - come or bring to an end;
. Remain - залишатися - continue to exist, especially after other similar people or things have ceased to do so;
. Anniversary - річниця - the date on which an event took place or an instit...
