nd also the purposeful information work oriented to the target audience. This work is realized by means of the marketing communication (advertising, public relation, personnel retail sale, sale promotion). Of chosen subject is in that every tourist enterprises must purposeful to make positive image for increasing comp ability and therefore profit s growth. The aim of subject is to analyze all information and on its basis pick out factors that form the elements of positive image, and also to develop measures assisting of formation new or improving image of tourist enterprise already developed.it is necessary learning and managing of all components of image that to be successful on the market and to reach assigned aims.
1. Chapter I: The role of image for the travel agency
1.1 The matter of image
At the end of XX firms have opened the force of reputation or image as it is called. Now image is impossible to identify as one of the reason of win or defeat in a business. Nobody knows the full volume of means necessary for to create image of some travel agency. But it is impossible to give many examples confirming of fact, that this costs are reasonable.image of organization is divided into two parts: exterior and interior.exterior image means how it is interpreted by publics, mass media and investors. And interior means relation its personnel and manager to the firm. It s an atmosphere inside the enterprise, positive or negative relationship between staff and the attitude to a police of the firm. An important fact is how much employees devoted to the tour agent. The interior image is also influence on the public s perception of this organization.intangible aspects of image is attitude personnel to job and his emotional mood. It also affects on the firm s reputation as tangible elements of image, because agents represent the enterprise in front of clients and make an important connection between the travel agency and tourists.of image is become from the forming of view, and a mission as social-important status of the firm. After that it s determined the corporate individuality. It means life style of the agency, how it spends of time, uses material, information and human recourses. If these components are considered clearly and kept by staff in the activity of firm, it could work even at the very critical situation.
.2 The functions of image are:
В§ draw attention to the activity this agency;
В§ help to separate out this travel agency among competitors;
В§ make easier of memorizing of tour firm;
