Ministry of Education of Russian FederationSochi State University of Tourism and ResortBusiness and Infrastructure100103
positive image as are important component of being competitive on the tourist market.
: Chaiko Margarita
- 2010
Contents
NotionsI: The role of image for the travel agency:
.1 The matter of image
1.2 The functions of image:
.3 The positive image
Chapter II: Basics of image creating
.1 Good name is the key for success. p align="justify"> .2 The corporate style as the major factor of making image
2.3 The main bearers of image
Chapter III: Approaches to making image up
.1 The methods of research organization's image
.2 Selection of target audience for making image
.3 The measures to improve the image.
Notions
Image is the appearance about the firm in the mind of the target group
Target audience is the basic circle of real and potential consumers of the services, and other groups of the public at which the concrete appeal of the organization are aimed during Public relation-campaign carrying out.
Equivocality is something that could have several meansis a long strip of cloth bearing a slogan or design, advertising of organization, hanged in a public placeis the corporate graphical inscriptionimage is the image that is createв the organization itself permanently and as result it helps to increase competitive ability, attract consumers and partners, speeds up sales volume.group is a specially selected group of people who has discussions in which their opinions are recorded as a form of market research.is the measure of researching of image, when people ask for concrete questions about activity of the firm.
Introduction
Tourist enterprises pay much attention how they are percepted by target audience under present-day conditions. It makes necessity to form image of firm. Managers and expert take care of the corporate image.is the appearance about the firm in the mind of the target group. Positive image improves comp ability of commercial organization on the market, attract consumers and partners, increases sales volume, make easier access to the recourses (financial, information, human, material) and conducting transactions.is not only a mean and an instrument but an object of a management. Positive image is created by the main activity of enterprise a...
