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Реферат Визначення особливостей перекладу фразеологічних одиниць





gaming conference which was taking place down the road. And while I know I don t need one, I dang sure know I want one. My Twitter stream was filled with people looking for a justification to buy. Take-out: Apple can still innovate and Apple can still generate irrational lust out of thin air.

. iOS 7: hardware and software are finally at peacethe icon design hoo-ha. The breakthrough here is how Ive is constructing an experience in which the software and hardware work in perfect harmony. A device on which the customer doesn t separate the hardware and software experience. Raquo; s he doing this? Ive and his refreshed user interface (UI) now consider the phone as a singular object, with a universal law of physics governing its hardware and software. The phone now consists of panes of content, stacked vertically, that can come to the top and into view. He s added translucency to the panes not for design flourish, but to give you a sense of location. And he s added parallax effects so that the UI moves as you move the hardware, in perfect harmony. Even the apps now run to the screen edges to erode that division between hardware and software.is clearly working towards a vision of a device that is simply a singular pane of glass that really is just all content. This is an awesome vision for app developers on a mission to create delightful, engaging experiences.

. Apps, apps, appsclearly continues to believe that, for now, superior experiences are delivered via native app software rather than via a web browser. And so, Apple introduced new and updated apps for the Mac including Maps, iBooks and Calendar. Each integrates deeply with internet services, much in the same way Google does, but not via a browser. I do not think Apple is trying to keep people away from Google per se. Rather, Apple (like us at The App Business) understands that native experiences are superior experiences.

. The web is a wormhole to Google and PC audiences

There was one big exception to Apple s native app strategy. Apple introduced a web-based experience to patch Apple s continuing Enterprise weak spot: businesses continue to prefer to do their work via Microsoft Office and Google Docs. And while executives on the move might be armed with iPads, they had no way to effortlessly work on docs between their iPad lt; http: //guardian/technology/ipadgt; and PC. Well, until now. Yesterday Apple introduced iWork for iCloud enabling iOS users to continue working on iWork documents in the browser, on their PCs.

. Apple is in the mobile payments game, big time. It's just not playing ball yetno mistake, Apple is putting in place all the ingredients necessary to make your iPhone a wallet. On Monday it announced it now have more accounts with credit cards on file than any other internet store, shared data showing that people are more than twice as likely to spend money via iOS devices than Android, and unveiled a new e-commerce service, iCloud keychain. The latter enables iOS devices to securely store and automatically input your credit card details when shopping via your phone.

. Archaic filing systems are going awaylot of Mac OS X software was introduced, but one significant thing stood out for me: the introduction of a tagging system for folders, like Gmail or Evernote offer. Why is this so important? Well, Apple is trying to crack a new filing system that throws out folders and branches and lets people quickly find files via just search or tags. And that s exactly what Apple needs to crack in order to realise mobile devices as true productivity devices that let people find files fast when they don t have time or the space to browse extensive filing systems. We can expect to see lots of this stuff coming to iOS soon.

. The final piece of the puzzle: integration with youCook talks repeatedly about the integration of hardware, software and services. But there is a fourth unspoken component to this puzzle: you. On Monday, Apple announced a range of enhancements to improve the phone s understanding of you and the value of its help. For example, the phone learns which apps you use most and keeps them updated for you (so no more refreshing Instagram); and the phone now knows where your meeting is and marks travel time 'in your calendar (so no more being late). With wearable computing just around the corner cracking integration with you, and indeed the organic-body, is critical for Apple and a final piece in the puzzle.

. One more thing: does it deserve to exist? Raquo; just want to leave you with one final thought. Apple s executives said a lot at the Keynote. They also said something pretty profound about what not to say, or rather what not to do. I think it was Tim Cook who said this as one of his more casual remarks during the event: Does it deserve to exist? Raquo; ...


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