fits, as well as the merits of the firm. Advertising tries to bring quality products and services to the language needs and requirements of customers. Advertising of products involves the use of specific artistic, technical and psychological techniques to create and stimulate demand and sales. (Бенчмаркінг) - 1) a study of technology, processes and methods of production and marketing of products in the best factories of partners and competitors in order to improve the efficiency of his own company, and 2) the method of analysis and evaluation of the superiority of the competitive advantages of partners and competitors of the same type or a related industry to learn and use better (principle - from the best to the best.) (Бренд) - the name, the concept, sign, symbol, design or combination of them, intended to identify offered by the seller of goods or services, and to establish how they differ from the goods and services of competitors.architecture (Архітектура бренда) is the structure of brands within an organizational entity. It is the way in which the brands within a company s portfolio are related to, and differentiated from, one another. (Брендинг) - the area of ??marketing communication that develops corporate identity, its components, and the formation of a unique company image that distinguishes it from its competitors.strategy (Стратегія організації) - a set of actions needed to translate the enterprise from a state in which it is located, to the desired state. (Конкуренція) - 1) competition in any field between individuals who are interested in achieving the same goal each for himself, particularly among entrepreneurs - for a large share of the profits, for markets, for sources of raw materials, and 2) the economic process interactions, relationships and communications control subjects of the market system in the creation , distribution and consumption of material and spiritual wealth. (Конкурентоспроможність) - the ability of a product or firm to meet a specific need in comparison with similar objects represented in this market, it determines the ability of an object to compete with other similar properties on the market. (Імідж) - the image of the goods, similarity, reflection, representation of something, socio-psychological phenomenon, closely linked with the economy of the commodity market. Product image is associated with the reputation of the goods, brand image, businesses and country of the manufacturerpetition (Міжнародна конкуренція) an inherent property of the global market and one of the most important characteristics of the growing internationalization of economic life and the growing impact of the global market in the national marketspetitiveness (Міжнародна конкурентоспроможність) - the country's ability to compete with other countries in international trade. Competitive countries can maintain or increase their share of world exports and limit the degree of import penetration in the domestic economy. International competitiveness is manifested in two aspects :) price competitiveness: it is important that domestic producers operating effectively and that the government can control the domestic rate of inflation and maintain realistic exchange rate of its currency;) non-price competitiveness: it is important that domestic producers offered to consumers exports attractive new products, improving their quality and performance, ensure on-time delivery, etc.of the bank (Банківський маркетинг) - is the outer and inner ideology, strategy, strategy and policy of the bank, defined a specific socio-political and economic situation (Позиціонування) - one of the key marketing technologies (procedures) that allows you to compare and evaluate competing products, market segments and the position of the firm in comparison with competitors. (Ребрендинг) - includes a range of measures to change the brand (both the company and its goods), or its components: name, logo, slogan, visual design, with a change of positioning. external environment of the enterprise (Зовнішнє середовище підприємства) - it is external to his strength: customers, suppliers, resellers, investors, competitors, and macro factors: socio-demographic, geographic, economic, etc.internal environment of the enterprise (Внутрішня середа підприємства) - is, in fact, the company itself.
