. Thereof the tendency of dedication of researches to women in journalism was in the early eighties of the XX century observed, however basically in socially - economic aspect; after there was variety of the works devoted to studying of gender relations in journalism, and also to transformations in public consciousness concerning a role of women and information representation. The given fact was an incitement to start the discourse analysis, in particular media, as display means in it of new realities of our society. The given researches of a media discourse are connected not only with the language use, but also with communicator of speeches, society and culture. Thus, the discourse-analysis covers such academic disciplines which focus attention to various aspects of human activity: anthropology, journalism, rhetoric, the literature and cultural science, sociology, psychology, geography, jurisprudence and formation. Therefore non-linguists address in the works to linguistics by means of discourse-analysis studying, and work of philologists gets interdisciplinary value.the given work views of modern researchers as Т. Van Dake, J. Austin, J. Searle, M. Fuko , E. Goffmana, SI Vinogradova, B.P. Parshin, V.Z. Demjankova, J.S. Stepanova on the given subject «discourse» are presented and also various approaches for an analysis discourse are offered.its introduction to modern science the term «discourse» has taken various, sometimes very broad, meanings. In order to specify which of the numerous senses is analyzed in the following work it has to be defined. Originally the word «discourse» comes from Latin «discursus» which denoted «conversation, speech». Thus understood, however, discourse refers to too wide an area of ??human life, therefore only discourse from the vantage point of linguistics, and especially applied linguistics, is explained here.is no agreement among linguists as to the use of the term discourse in that some use it in reference to texts, while others claim it denotes speech which is for instance illustrated by the following definition: «Discourse: a continuous stretch of (especially spoken) language larger than a sentence, often constituting a coherent unit such as a sermon , argument, joke, or narrative »[1, 105]. On the other hand Dakowska, being aware of differences between kinds of discourses indicates the unity of communicative intentions as a vital element of each of them. Consequently she suggests using terms «text» and «discourse» almost interchangeably betokening the former refers to the linguistic product, while the latter implies the entire dynamics of the processes [2, 81]. According to Cook novels, as well as short conversations or groans might be equally rightfully named discourses.concept of «discourse» is very helpful in understanding why men must resist negative stereotypes of their gender imposed by those with a negative mind-set. Discourse is a term that is often used synonymously with «ideology». However, it is much more than this, and is a central concept in trying to make sense of the contested area of ??understanding gender .. S. Stepanov believes that the discourse is «language in language», but presented in the form of a special social reality [3, 11]. The discourse exists, mainly, in texts, but there is a special grammar, a special lexicon, special rules of the use and syntax, special semantics - finally - the special world ... The phenomenon of ...
