ious psychology.Rosch was studying the psychological aspects of the focus colours. According to her research several conclusions were made:
) Focus colours are appreciated better than the others;
) Focus colours are kept in the recent memory longer than the others;
) The names of focus colours are produced faster by the children [15].
.4 Colour as one of the basic spheres of cognition
linguistic colour physical phenomenon
Being an important factor of man s life and activity the colour is a part of the world image in all the components, marked by Leontyev AN in the consciousness structure (material part, meaning and personal sense) [7]. mechanisms of forming colour perception are mainly common for the mankind, like many other psychophysiological effects of the colorparison of the material level, colour on the personal sense level always has unique meaning, forming during human s life and his activity.colours have different meanings. Even in childhood a child due to his organs of the senses starts to appreciate color and other qualities of objects and denote them with the help of the language, assimilating the ways of phenomena categorization, typical for the cultural picture of the world.the course of time personal stable systems of meaning begin to form.usually function as verbal-sensitive association complexes.AR in his experiments that took place in Central Asia in 1931-1932, focused on discovery of cultural differences in the man intellectual activity stated that the ways of categorization and classification of colour are culturally determined [8]. the same time Luria agreed that colour perception is a universal function [8]. we should avoid the total opposition of cultural and universal features.as the component of the world s image can be found in all the features. It s an integral part of the subject image content and is a part of the material. Every person can feel different emotions to one colour according to his personal denotation.colour has its own meaning fixed in culture and the meaning is based on the material (for example red color increases pressure and pulse, a rush of blood, as according to M . Lusher, from the times of primitive man it symbolizes the danger of attack) [9]. most meaningful colours have their own verbal expressions. The language hasn t got a term for particular colour if this colour is out of importance for this culture.are two the most effective ways of finding out the meaning of each colour. The first one is connected with the usage of linguistic methods. Here we can speak about comparative study of fiction literature and different literary and scientific sources about colour and the comparative analysis of phraseological units with colour naming component. The second one is holding of associative experiment with the representatives of each culture.to Vasilevich AP «Associative field of a word is a real thing which is closely connected with historical and cultural tradition of this particular nation» [1. С. 97]. An associative experiment the respondents answers are standard, typical and reflect common cultural realias.the first method permits to find out all the meanings of the colour typical for this culture and to make up the structure of the semantic field of the colour. The second method allows to specify these meanings ...
