7 to the present day. Interviews with contemporary witnesses form a complementary library of documentation that is undergoing steady expansion.
Publications, Posters and Promotional Material
newsletters, image brochures, product catalogs and promotional materials provide interesting insights into internal processes as well as into media products from the past five decades. The development of the Lesering in the 1950s and 1960s, in particular, is vividly documented. The Corporate Archive has poster collections from the 1920s - 1950s as well as more recent press and public relations documentation.
and Audiovisual Media
holdings include approx. 200,000 photos in digital form, as prints or as negatives. The earliest photos date back to the early 20th century, while the bulk of the collection spans the years between 1950 and today. The audiovisual stacks, in particular, which already contain several thousand data carriers, are growing very rapidly.Corporate Archive owns a one-of-a-kind library of German and international music history after World War II, with nearly 40,000 records (LPs) from five decades.
The Axel Springer Verlag
the course of its more than 50 years in business, Axel Springer Verlag AG has evolved from a publisher of local radio transcripts into Europe «s largest publisher of newspapers and magazines. By the late 1990s, the company »s media and communications holdings also included interests in radio; broadcast, cable and digital television; book publishing; premium telephony; and electronic information as well as a vast German distribution system.and again for more than six decades Axel Springer has led creative ideas to success with entrepreneurial courage.did Axel Springer become one of the leading media enterprises in Europe? What made the company so successful? What is so special about Axel Springer? A look through the company s history shows that the essential driving forces for success were first and foremost journalistic creativity and a passion for freedom and entrepreneurial success.Springer SE wants to become the leading digital publisher. The digital media channels already contribute over a third of Group revenues today, more than any other division.of Europe «s largest media companies also started off in a kind of garage. Axel Springer founded his publishing house in Hamburg in 1946; the editors spent the first year working above a warehouse for tea and spices, often without electricity and using borrowed typewriters.t he invention of the HAMBURGER ABENDBLATT, the founding of H? RZU and BILD as well as of the early acquisition of DIE WELT, Axel Springer laid the foundations for the success of his company. a result of consistent internationalization and digitization, Axel Springer SE today is not only market leader in the German print business, but is also active in 44 countries through subsidiaries, joint ventures and licenses. Axel Springer SE generates more than a third of its turnover with its international business and with digital media.it is a question of pressing ahead with digitization even faster and more vigorously. For Axel Springer SE, informative and entertaining journalism is a viable business model also in future on the Internet, along with marketing and classifieds, the other two business segments in which the com...
