Introduction
internet media influence britain
The link between media culture and its real world effect has been a hot topic for many years. Many people believe that media have an obviously bad effect on people. In today s world people can not live without Mass Media and with the help of technological improvements sending messages to the masses is becoming easier and easier. As we are been showered with tons of advertising, information and other sort of materials by the different types of Mass Media has influence on our everyday life styles.than 1000 studies conducted in the past 40 years show that excessive exposure to media violence causes the violent behaviour in real life. Some other researches prove that media contain heavy messages that promote unhealthy habits or antisocial behaviours. This might be true. A few centuries ago people knew only a few kinds of communication. They could speak to each other, they could send their message from one place to another by smoke signals, and they used mail. Later on, they also had some newspapers. The newspapers are an incredible influence tool in society. They can easily turn on people emotions in favor or against an issue or something.is because we as readers tend to believe everything that is written in the newspaper even do it might be the wrong information. Newspapers, radio, television, the Internet and other media are very important for us. We can get the newest information from the whole world. Media give us a big amount of information.
Although the press in this or that country is legally free, the danger lies in the fact that the majority of people are not aware of the ownership. The press in fact is controlled by a comparatively small number of persons. Consequently, when the readers see different newspapers providing the same news and expressing similar opinions they are not sure that the news, and the evaluation of the news, are determined by a single group of people, perhaps even by one person. In democratic countries it has long been assumed that government ought, in general, to do what their people want them to do.object is the process of the media's influence on the average Briton.subject is the mass media as an instrument of influence on human consciousness.aim of my qualification work is researching aspects of the influence of modern media on the British.aim is achieved by solving tasks: The methods used in the qualification work are studying and analysis of scientific literature, periodicals, and also Internet resources which contain relevant information required for the research and their following use for creating the teaching materials section.present qualification work consists of four parts: introduction, the main part, conclusion and bibliography. The main part of our qualification paper includes several items.
Glossary
. Mass media - A means of public communication reaching a large audience.
. Newspapers - a publication regularly printed and distributed, usually daily or weekly, containing news, opinions, advertisements, and other items of general interest
. Magazines - Publication issued periodically, containing miscellaneous editorial pieces, such as articles, short stories, interviews, photographic essays, or poems, of either a specifies or general nature.
. Yellow Pages - section of a telephone directory that lists businesses, services, or products alphabetically according to field. 5. Radio - the wireless transmission through space of electromagnetic waves in the approximate frequency range from 10 kilohertz to 300,000 megahertz.
. Television - A television system that has twice the standard number of scanning lines per frame and therefore produces pictures with greater detail. 7. Direct Mail - Advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors.
. Telemarketing - the business or practice of marketing goods or services by telephone.
. Internet - A means of connecting a computer to any other computer anywhere in the world via dedicated routers and servers. When two computers are connected over the Internet, they can send and receive all kinds of information such as text, graphics, voice, video, and computer programs.
. Specialty Advertising - Form of advertising that uses advertising novelties as medium for the message. Examples include buttons, bumper stickers, and balloons with writing. 11. Input - The language that the child is exposed to through listening to the teacher, to peers, to tapes, to video or TV, or through written text. This provides the raw material for the child to work on and develop...
