resents fundamental interrelation between the principles of social responsibility, process of a social susceptibility and the policy directed on the solution of public problems.
3.3 Measuring of CRS
. Wood offered the following model of measuring of the CSR:
. Principles of social responsibility
. Processes of a social responsiveness
. Results of corporate behavior: of CSR:
· Institutional principle of legitimacy: society provides to business legitimacy and allocates it with the power. In long-term prospect this power is lost by those who, from the point of view of society, does not use it responsibly.
· Organizational principle of public responsibility: the organizations in business are responsible for those results which belong to areas of their interaction with society.
· Individual principle of freedom of an administrative choice: managers are moral agents. In each area of ??corporate social responsibility they are obliged to use a freedom of choice available for them for achievement social responsible results.of a corporate social susceptibility:
· Assessment of the environment of business.
· Management of interested parties (stakeholders).
· Management of problems.of corporate behavior:
· Impact on society.
· Social programs.
· Social policy.
3.4 Determining factors for CSR
volume and nature of advantages of CSR for the organization can differ depending on character of the enterprise and difficult gives in to quantitative measurement though there is the extensive literature convincing business to take not only financial measures (for example , Deming s Fourteen points, the Balanced system of indicators ). However business can not be guided by short-term financial results of activity when developing the strategy of CSR. Definition of CSR used in the organization can differ from accurate definition impacts on interested parties , used by many defenders, and often includes charitable and voluntary actions. The CSR function can be created in department of the stuff, development of business or in department of organization public relations, or can be transferred to separate division, or in certain cases - directly to board of directors. Some companies can use similar CSR of value without accurately certain team or the program.the heart of the correct and profitable work of corporation, social programs lie generally. Activities of corporate governance and types of social programs it is possible to divide into the following:
· The administrative/social budget - the financial means allocated by the company for implementation of own social programs.
· The corporate code - this formal statement of values ??and the principles of business relations of the companies, and sometimes and her suppliers and business partner. To contain in the code the declared minimum standards and them to observe the guarantee of the companies and as to demand observance of these standards from the suppliers, contractors, subcontractors and licensees. The code is not the law therefore is obligatory only for those who undertook to observe them.
· Mission of socially responsible company - is officially formulated position of the company concerning the social policy.
· Priorities of social policy of the company - it is the main directions of realization of social programs of the company recorded in a documentary type.
· Social programs - activities voluntary carried out by the company for conservation, personnel development, work creating favorable conditions, support of local community, charity and conscientious business practice. Thus the main criterion is compliance of programs to the purposes and to strategy of development of business
· Social activity of the company is expressed in carrying out various social programs both internal, and an external orientation. Distinctive features of programs of social activity are voluntariness of their carrying out, system character and coherence with mission and strategy of development of the company.
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4. Discussion
. 1 Position
if to speak about corporation profit, it is possible to be sure that CSR application only positively influences the income? Probably that there are also negative sides of social responsibility, and after reading Baker s article we can fin...
