d them as:
· Violation of the principle of maximizing arrived. The direction of part of resources on social needs reduces influence of the principle of maximizing profit. The enterprise behaves in the greatest measure socially responsibly, concentrating only on economic interests and leaving social problems to public institutions and services, to charitable institutes and educational organizations.
· Expenses on a social involvement. The funds allocated for social needs, are expenses for the enterprise. Eventually, these expenses are transferred to consumers in the form of rise in prices. Besides, the firms participating in competitive fight in the international markets with firms of other countries which do not incur costs of social needs, appear in adverse situation in the competition.
· Insufficient level of the reporting to general public. As managing directors do not elect, they are not accountable to general public. The market system well controls economic indicators of the enterprises and badly their social involvement. Until society will not develop an order of the direct reporting to it the enterprises, the last will not participate in social actions for which they do not consider themselves responsible.as the main thing, questions of protection of surrounding environment have to become one of priorities and obligations of corporations as the damage from consequences of activity of corporations is difficult renewable. It is possible to carry to the most known ecological disasters of the last time:
· 1994 - leakage of toxic gases at plant on production of pesticides of the Union Carbide company in Bhopal (India) as a result of which more than 22000 people;
· 2010 - explosion on the oil Deepwater Horizon platform located in the Gulf of Mexico and operated by the BP company. About 25000 tons of oil poured out to the open ocean. Pollution of the area of ??a surface of the water of the Gulf of Mexico made 1 543 thousand sq.km. The damage is caused to more than 400 animal species of the water area of ??the Gulf of Mexico, 8 national parks, 25 reserves. Implicit, but dangerous result became - emergence on a water surface of the microfilm reflecting an ultraviolet and stirring air circulation.
· 2011 - a fire on the Fukushima plant - 1 constructed and operated by the Tokyo energy company, the entailed pollution of an ecosystem by radio nuclides with the consequences postponed in time.
· 2011 - 350 tons of oil poured out at coast of New Zealand from the tanker which has run aground.the description of such accidents it is possible to add and simply irresponsible behavior of large corporations, so we can take one of the largest Russian corporation, Norilsk Nickel MMC which blows gas in to the atmosphere that made for +2009 of 979 thousand tons of sulfur which is 25% of all Russian industrial emissions. Besides sulfur, it is also established nickel, copper, cobalt, arsenic to get to the atmosphere.extent of influence and impact on an ecosystem and society as a whole assumes high degree of responsibility for made decisions the management of the organizations and has to exclude especially voluntary approach to CSRnot all unfortunately resort to corporate social responsibility because of the good purposes. So for example Some critics believe that the CSR programs are realized by such companies as British American Tobacco (BAT), the oil giant of BP (well-known the noticeable advertising campaigns in the field of ecological aspects of the activity) and McDonald s, for public attention derivation from the ethical questions connected with their primary activity. They claim that some corporations begin the CSR programs for the sake of commercial advantages which they will get thanks to increase of the reputation in the opinion of the public or the government.
4.2 Justification
organization is the open system which is actively interacting with environment. It exists in society, thanks to society, using the resources belonging to society that in turn demands forming of the harmonious relations between part which the organization, and whole is. Corporate social responsibility can become that principle of existence of the organizations which shall be able to remove contradictions between modern economy and morals, business and the person. Laquo; Making Good Business Sense report, Lord Richard Holm and Phil Watts, uses the following definition for CSR:
Corporate social responsibility is a constant commitment of business to run business on bases of ethics and to make the contribution to economic development, at the same time improving quality of life of the workers and their families, as well as societies as a whole .paper of t...
