It s that she s elusive in person (meeting her is all about fragments of time, as her busyness is quasi-presidential) ; that she works for a company that makes billions in the transparency business but is opaque with regard to its internal doings; and, most definitively, that she is so extreme and multipolar in her accomplishments that one fumbles to bundle it all up into the linear narrative so beloved by humans since the Bible.1999, a Stanford computer-science MA turns down a teaching job at Carnegie Mellon, among other opportunities, in order to join a fledgling Silicon Valley start-up with a silly name. At the job interview she s asked stuff like "How would you write a spell-check program when you have a vocabulary so big it won t fit in a computer?" Mayer becomes Google employee number 20. She and Google flourish. Says computer-science professor Eric Roberts, her Stanford mentor, "She hitched her wagon to the correct star. That s not a negative critique of her; that s what the Valley is like. "He adds," Success in this field is dependent on temperament, "ie," the drive not to be beaten by machines. "A product manager, she creates the famous home page: simple and unchanging, delightful to purists and pragmatists alike. Her ideas are omnipresent (everywhere) through out the actual designs, their simplicity and intuitive ease of use (you can identify her influence in the design, etc). As the company grows, so too Mayer s responsibilities: She oversees the development, code-writing, and launch of Gmail, Google Maps, Google, Google Chrome, Google Health, and Google News. There is a vast, impenetrable techie world of Google profit-making activity that is insider stuff; but Google for the masses, is Mayer s fiefdom (under her complete control or authority). short, she is obsessed with puzzling out the consumer s relationship to clicks. Mayer s job is to be in sync with change.and expressions disrupt-розривати, руйнувати
snippet-уривок (із книги)-стійкий, міцний
transparency-прозорість
opaque-непрозорий, світлонепроникний
accomplishment - досягнення
impenetrable-недоступний, непроникний
Task 4. Match the definition with their English words and Russian equivalents. p>. a sort of a tune used in adverts
. advert on radio or television
. a large board in a public place on which posters are put
. a phrase used in advertising to attract attention to the product
. advertising for a product in places where it is sold
. a small piece of printed paper that advertises smth
. famous person, celebrity speaks on behalf of a product
. advertising materials sent through the mail
музичний логотіпpoint-of-sale advertising
реклама на радіо, телереклама jingle
дошка для афіш та оголошень slogan
рекламний девіз mailshots
реклама в місці продажу endorsement
листівка commercial
підтримка товару billboard
разова розсилка рекламних матеріалів leaflet
Task 5. Combine a word from A with one from B to match each of the definitions and match with Russian equivalents. p> Рекламування товарів знаменитостями; Цільова аудиторія;
