. Studding, the role the title we came to the conclusion that the title has the following functions:
1) Estimating function, this can be divided into two subgroups :) positive estimation: blood. The Economist. Feb. 3 rd - 9 th , 2001.of approval. The Economist. Aug. 26 - Sept. 1, 2000.) Negative estimationheadlines, certainly, informs on positive facts. Using phraseological units in headline can realize negative estimation, hereunder prepares the reader to receive corresponding information.Blood Newsweek. Nov. 22 nd , 1993.the rocks. The Economist. Aug. 26 th - Sept. 1 st , 2000.many leaders, so little point. The Wall Street Journal. Sep. 8-9, 2000.and buildings societies stand to take your money. The Times. Nov. 15 2002. What went wrong in Oldham,, The week. Jun. 23, 2001.some linguists emphasize one more type of estimation: zero or neutral estimation.
) Advertising function.function of the headline consists in giving the short information of the entitled text.on its own hook. The economist. Jan. 30 - Feb. 5, 1993.the man trying to Sell the Freedom party. The Wall Street. Sep. 8-9, 2000.One in crisis as backers hit the brackers. The Wall Street. Sep. 8-9, 2000.gets help to find the wqy ahead. The Times. Nov. 15,
. little Jaz, a litlle blues. The Times. Nov. 15, 2002.mergers go wrong. The Economist. July 22 ВІ - 28, 2000.
) Expressive function.headline leads the reader in situation, gives him a landmark, about the article, influences upon reader.phraseological units in headline gives expressiveness.Bank Вў s new brooms. The Economist. Jan.30 ~ Feb. 5, 1993.with Вў troubling Вў ties hold USA Today, Nov. 30, 2001in a spin. The Economist. July 22 nd - 28 Вў , 2000on wheels. The Economist. Aug. 26 - Sept. 1 st , 2000.units in headline cause advertising function of the headline. Such headline attracts attention of the reader, does not contain information, allowing beforehand judge about contents of the article.the shadows. The Economist. Aug. 26 th ...
