Summary on the subject: Web Site Development
Web Site Development
I propose to develop a web site for anyone in the sunglass, contact lens, colored contact lens or laser vision correction market. The most important features included in this site must be: savings, convenience and top quality products. It is necessary to tie all aspects of the site together smoothly. By this I mean the shopper must have the ability to purchase at any point In the site, as well as the ability to get anywhere from anywhere. We must outline our available products and services in such a way as to make it a "No Brainer" for anyone. Our available products must be outlined from the onset. If vendors need to be contacted to develop a wholesale relationship then this must be taken care of as soon as possible. We must assess which products will maximize our profit, which will maximize our marketability and which are just of necessity to carry. We must develop a database of products and maintain prices, additions and subtractions accordingly. One service I had in mind was to develop a free service for anyone interested in laser vision correction. We can develop an application where the patient inputs his/her doctor's written Rx or their contact lens box/bottle prescription, and we can take this information and develop a sort of internet merge letter. By this I mean, we can send them an email response as to their current eye condition, the best suited surgical procedure for their condition, history of other's w/their Rx & results and maybe even doctors in their area. I understand this might take away from the promotion of INSIGHT, but remember, anything free - keeps em 'coming back!! This will more marketing tool to draw people in, rather than a service. Also, some production company or another could be contracted out to develop videos which we could sell to candidates, doctors, surgeons, etc ... Dr. Sopher could develop a video directed to practicing optometrists interested in sales techniques in the examination room.
We are standing on the precipice of a new culture? Sceptical, questioning connected with the world, thirsting for information and change. Technology is driving society at a pace unparalleled in history creating new attitudes, interrelationships, and global awareness. A new consumer is emerging, suspicious of traditional media sources, incredulous of advertising, and contemptuous of the contrived the hyped, the false. This consumer is not easily persuaded by clever graphics or manipulated by fads in design. In order to integrate all aspects of a 'brands' presentation on a web-site, the designer must move beyond form, colour and type and embrace the comprehensive impact of design. Enhanced awareness of the world; deeper, broader thinking about problems and opportunities; a respect for the historical roots of and formal conventions of design; planning and diligent study are required to create interesting global web-site designs. What? subject: Web site design on the Internet Focus: Web site design in the future. Objectives: To identify web-site designs that work, and to identify the reasons to why they work. Why? With the increasing number of web-sites that are coming online daily, in order for them to work, they are more dependent on good design for attracting readership than print is. How? By examination of the most frequently visited web-sites, and although a historical approach with reference to print in design. Section Two Design is the Answer What? Web sites need to be far better designed than anything in the print medium, due to the very interdisciplinary nature of the web-site. Why? Because a magazine with even minimum design gets its information across to the reader. You buy it because you care about the issues in its headlines, if you want more you jump inside, 'print' by its nature is a tactile phenonenom; touch, smell and accessibility, and it is for that reason it will never die. But web-sites are purely visual and aural, one screen at a time. Encouraging the viewer to go beyond the first layer, even learn where to go for what is required is a common problem for designers. It is their job to bring the viewer inside through the "Dance of the seven veils", and once inside, guide them, not to confuse or frustrate them. How? Web-sites that work are sites that do what you want it to do. They do not insult your intelligence, but neither do they obfuscate. They must indicate the wealth of material lying beneath the first page, but also offer you options and alternate means of approach. The answer may lie in better selling of the 'land' - in urban planning, to use a metaphor. The solutions to timeless internet problems - navigation, access to information - will be provided by design. Good design means; pertinent information, content, good 'surfing', exploring, ...
