erprise . 3 rd edition. Irwin. p> 3. Kotler P, Marketing Management, 9 th edition , Prentice Hall International. br/>
[1] According to corporate information.
[2] Subjective probability-a term from microeconomics which denotes the probability which is subjectively estimated by a person while making a choice decision.
[3] High quality pasta can be made only of appropriate high quality flour. This flour must be made of limited variety of sorts of wheat. These sorts are called durum. If pasta is made of a usual flour which is generally used for baking, its quality leaves a lot to be desired. Of course, durum wheat is more expensive than usual. Pastas made of usual flour are of poor quality but cheap. /Span>
[4] Digital data without reference is based upon corporate information. /Span>
[5] Though I use the categories denoting social stratas in sociology, their usage here hardly corresponds with their original meaning. I have to change it according to conditions of Russia. The Lower Class will denote people whose income is not enough to provide them with necessary quantity of food and other essentials, or is lower than the subsistence level. The Middle Class will consist of people whose income is higher than the subsistence level. They have a disposable income as a consequence. /Span>
[6] Since income per head in a family depends on the quantity of those members and on the income of everyone of those members, it is not surprising that the same social group will be found in different segments.
[7] Of course, this may sound awkwardly, but I think we can use this category in Russian conditions due to specific traditions, stereotypes and differences in technology. /Span>
[8] Since people were not always willing or able to answer some questions, the total of the percentages of respondents answered in different manner this or that question is often below 100%. br/>
