an companies as we can. We will buy attractions (water activities, treks, ethnographical tours, horse riding, etc.) From our partners therefore, we will purchase products with discount or at the best possible price. Furthermore, we will sell the same attractions to our customers for the regular and competitive price. 10% of the selling price we will earn for the service provided. p align="justify">
Promotion We will make sure that our customers are getting informed about our company s existence. Since our company is newly established and has limited budget, for the beginning we will use those forms of promotion that we can afford:
В· Advertising . In the first year of running the business, we will advertise the company by flyers and brochures. We will place them in local offices, mail boxes and tourism related businesses that are located in Klaipeda, Kaunas, Vilnius (three biggest cities of Lithuania) and Palanga, Nida (most popular resorts). Also, posters will be made and placed in strategic public locations. To be sure that we will get people interested in our service, brochures, flyers and posters will be bright, well-structured and attractive (Enclosure 1). Location, activities, bookings, dates and travel methods will be mentioned while advertising our agency. On the second year, we will double the advertising costs, and will be able to take a next step and will promote our agency in newspapers and magazines. On the third year of running the business, we will appoint even more money for advertising, therefore promoting the company through radio and TV will be considered.
В· Internet Marketing : Already from the start when we will open the travel agency, we will have our company s Web-page where customers will be able to find all the necessary information - attractions and activities, best places to visit, accommodation and catering places. Customers will be able to see company s mission and vision that will be written on our Web-page. Also there will be provided photos of the places that our agency is offering and news to inform our customers about future events and services., We will use Facebook and YouTube for advertising on Social networks. On Facebook we will create our company s page where everyone who used our services can share their experience with others, write comments and check the news feed that we refresh with new information. YouTube will be used by our agency to upload short videos about our sustainable services which we are providing. Since we will build up partnerships with other tourism organizations, we will ask them to put our agency s logo in their Web-pages so it will a...
