customers. Every good travel agency has to listen to their customers all the time if they want to be successful. We will have special questionnaires which we will give to our customers in order to know, what is their opinion about our services, what problems do they see and from this feedback we will know what we need to improve in order to be better and more professional at fulfilling customers 'needs and wants;
В· ; Ecological company's philosophy. We are not only suggesting and promoting eco-friendly tours but also, branding our company as an ecological one. It means that in our office we will use rechargeable and reusable office products, like batteries, pens, storage devices, low consumption lamps, print double-sided papers. Also, we are going to corporate with other green companies in Lithuania, join different events which are promoting protection of the environment, become a member of В«Eko pasaulisВ» (transl. В«Eco worldВ») - an electronic catalogue of eco companies in Lithuania which is providing information for customers who wants to buy ecological goods and services. Moreover, in the end of every year we will devote 5% of company's revenue for environment protection;
В· Motivate our customers. By providing eco product to our customers, at the same time we are educating them about protection of the nature and motivating them to contribute by taking care of the environment and all the time to have in mind saying: В«Leave the place the same as you foundedВ».
5. Strategy and implementation summary
5.1 Marketing strategy
define our marketing strategy we have used Marketing mix model (7 P s) which consists of four tangible elements (Product, Price, Place, Promotion) and three additional elements which helps to define company s philosophy (People, Process, Physical evidence).
Product
Our agency wants to inspire Lithuanian people to be aware of environmental problems, to think В«greenВ». We will offer services that are attractive and not polluting environment of the country. At the same time by providing these services we will motivate our customers to take care of the environment and will give them opportunity to experience the traditional Lithuanian culture.are planning to create easily recognizable Lithuanian eco-tourism agency for our main target group by giving them trustworthy information about us.
Price
First of all our travel agency would like to create as much partnerships with reliable and qualified Lithuani...
