usiness.
Partnership - a legal relationship between two or more individuals to conduct a specifically defined business.
Parts/Sub Assembly Goods - products that will normally become a part of the purchaser's end product. Examples are screws, bolts, transistors, printed circuits, electric motors, forgings, castings, etc.
Personal Service at Customer's Site - this service can be a one-to-one or one-to-many relationship between the servicer and customer, sometimes dealing with factors that the customer deems confidential. The service is traditionally provided at the customer's enterprise. Examples of this type of service would be: tutoring, consulting, etc.
Personal Service at Service's Site - this service is usually a one-on-one relationship between the customer and services, often dealing with factors the customer deems confidential. The service is traditionally provided at the service's enterprise. Examples of this type of service would be: doctor, lawyer, accountant, educational institution, etc.
Personal Service, Volume - some services deal with very high volumes but still require the "personal touch". Examples are airline services or a parcel delivery service like Federal Express.
Product Benefits Advertising - a "product benefits" ad is designed to acquaint the prospect with the strengths of the product or service and the benefits resulting from those strengths.
Product Family Advertising - a "product family" ad is designed to convince the prospect that they have a wide range of functionality to choose from today and after they buy they will not be locked into a single product or service environment in the future.
ROI - (Return on Investment) Net Profit divided by Net Worth. A financial ratio indicating the degree of profitability.
Service/Product Mix - this business, while involving both service and product, is distinct in that the quality of the service is often more important than the product received. Examples of this type of service would be: fast food, catering, telephone, etc.
Service Goods - goods viewed by the consumer as competitive products offering a standard "service" and are basically similar, so they will " ; shop "to get the best price. This would include such products as lawnmowers, refrigerators, television sets, automobiles, etc.
