ing large and expensive capital investments that will have a long life. This could include homes, office buildings, manufacturing facilities, and other types of commercial facilities or equipment such as tractors, printing presses, cranes and robotic assembly line processors.
Intangible Assets - non-physical assets such as patents, trademarks, a customer base, brand recognition of your products, etc. This is sometimes called goodwill.
Inventory Turnover - a ratio for evaluating sales effectiveness. For a given accounting period divide total revenue for the product by the average retail value of the product inventory.
Licensing agreement - an agreement between two enterprises allowing one to sell the other's products or services and to use their name, sales literature, trademarks , copyrights, etc. in a limited manner.
Liquidity - the percentage of an enterprise's assets that can be quickly converted into cash.
Long Term Assets - ( sometimes called fixed assets) these are usually non-liquid assets that are integral to the enterprise's day to day business operations such as plants, equipment, furniture and real estate.
Long Term Liabilities - all debts that are not current liabilities, that is, debts that are not due until at least one calendar year in the future.
Market Life Cycle - the period of time that a substantial segment of the buying public is interested in purchasing a given product or service form.
Market segmentation - is the process of dividing a broad market into smaller specific markets based on customer characteristics, Buying power, and other variables.
Market Share - the percentage of the total sales (from all sources) of a service or product represented by the sales made by your enterprise . i. e. your sales divided by total sales.
Material Goods - normally raw or processed materials such as coal or steel that will become part of the purchaser's end product.
Net Profit - total revenues less total expenses.
Net Worth - assets minus liabilities.
On-Site Sales Method - selling directly to the end user using a sales force that calls on the prospect at their home or place of b...
