Christ. The first two letters were connected together on the early coins. Logomagic website states «In the thirteenth century, logo design evolved from simple ciphers to trademarks for traders and merchants. These early examples of logo design include masons marks, goldsmith s marks, paper maker s watermarks and watermarks for the nobility. Laquo; Also the printers and publishers would often have their own trademarks printed on products.brand icons and logotypes were often appearing in Medieval paintings and Renaissance period and played an important role in the largely illiterate society. The logos were used extensively to distinguish products and manufacturers. Artists especially used their logo in the work as a means of building reputation and getting employed. Logo of Albrecht D rer is a good example. He was an artist, printmaker and theorist from 16th century Germany. Modern contemporary art has been much more influenced by popular culture, which is depicted in art movement of the +1950 s Pop Art. Andy Warhol painted popular brand names like Coca-Cola, Campbell s Tomato Soup and other day to day products. He favoured American culture and consumerism in which brands play a key role. He explains What s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. Laquo; He takes Coca-Cola as an example You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it." Symbolism elements were widely used in heraldry, which encompassed designing, displaying, describing, and recording coats of arms and badges.
The repeating themes of the symbols have been around in 15th century heraldry. According to encyclopedia The German Hyghalmen Roll was made in the late fifteenth century and illustrates the German practice of repeating themes from the arms in the crest (Wikipedia). The German Hyghalmen Roll often represents a collections of coats of arms relating to specific events or stories. Another early example of logos are the symbols of merchants or also known as merchant's mark. Originated as early as 3rd millennium and were discovered in the Indus Valley in Pakistan they are impressions on coins, silk and other materials. (Wikipedia lt; # justify gt; .2 Corporate identity today and in the future
corporations often refresh their logos when necessary. One company who used a number of logos in the past is British Telecom (BT). In the 1 980 when the company was privatized, and the British Telecom brand was introduced, the logo consisted of stylistic capital letter T in blue placed in the yellow circle. This symbol stayed for 11 years after which the famous piper logo was introduced. The colour scheme this style was chosen which established the national colours prominently. The Piper character had an interesting design, split by red and blue with white running in the middle. This symbol was also used standing on its own sometimes, and even embossed on the company s products. This versatility of the symbol in my opinion became very desirable for companies towards the end of the decade. This is why I think that logo was a successful design that stayed until 2002. But as the new decade began, the focus of the company changed dramatically, they started to innovate more, in fear of fierce competition which started offering high speed internet and telephone deals. The final logo that BT has adopted is an abstract globe symbol, which has none of the national symbolism, but has a global theme attributed to it. The Connected world logo represents company s attempt at working on the global scale with other partners in the communication sphere. This symbol appears to be designed to be animated form the start and the animated version was unveiled on television at the moment of the new product launch. The static version of the symbol can stand on its own quite well but it s the animation which makes this logo appear impressive. I think this is the trend in corporate identity for the future, the creation of dynamic scalable logos, something which will not just change colours and setting, but maybe even the basic shape of the logo could be altered, as if its a puzzle for the consumer to de-cipher. Google use their logo creatively when they respond to the global events and holidays by altering the logo in an artistic way. (Appendix 1) example, which has seen an incredible amount of bad press, is the London 2012 Olympics logo designed by branding agency Wolf Olins. It is reported to cost 1.2m pounds. Whil...
