s reputation as tangible elements of image, because agents represent the enterprise in front of clients and make an important connection between the travel agency and tourists.of image is become from the forming of view, and a mission as social-important status of the firm. After that it s determined the corporate individuality. It means life style of the agency, how it spends of time, uses material, information and human recourses. If these components are considered clearly and kept by staff in the activity of firm, it could work even at the very critical situation.
.2 The functions of image are:
В§ draw attention to the activity this agency;
В§ help to separate out this travel agency among competitors;
В§ make easier of memorizing of tour firm;
В§ increase competitive ability;
В§ inform about service;
В§ increase prestige of the firm
В§ create loyal position of tourist to the firm and its services;
В§ make the service attractive;
В§ rise the efficiency of advertising and PR-campaign;
В§ stimulate the desire to buy;
В§ symbolize guarantee.
В§ make easer brining new service in the market
1.3 The positive image
Image is a shape of the organization, existed in the people s mind. Every company has image independence of who works from it and is it worked over it at all. If a question of image is let take its course it make about consumers spontaneously. And it s no guarantee that it would be identical with and favourable for the establishment. That s why the forming of positive image for organization is a more advantageous process and less labor-intensive that a correction of the spontaneous forming unfavourable shape.positive image increases competitive ability of the company on the market. It attracts consumers and partners, speeds up sales and increases its volume. It make easer an access of difference resources: financial, informational, human, material, etc. Creating of image is work not only experts in different spheres (marketing, advertising, PR), but service providers, who interact with clients directly. Image of the enterprise make not only due to variety action. The quality of service, relationship personnel to their employer, clientele and their own activity have significance for image more than an advertising and a presentation.image must be:
В§ appropriate. It means to fit to specific of the company;
В§ original. It means to de notable from stereotyped firms;
В§ plastic. It means to have ability changing of client s demand and time;
В§ have exact address. It means to be attractive for the target audience.is important to know that making the positive image is the process constant and difficult, but its results are realized all efforts.
image travel stile
Chapter II: Basics of image creating
2.1 Good name is the key for success
image of every firm in the consumer s mind begins with a name. It is a business card of an enterprise. It is important for the tourist firm especially because of tourist s attention to a firm plays a main role when the purchasing being. It is connected with identification of this enterprise among the others and guarantees the quality of goods for a client. The importance of name is increased according with market developing. Often founders of foreign firms announce a competition and pay much money for success name. The name which has a good reputation is an object of purchase and sale on the tourist market. This goods is used in demand and make as franchise.firm name could be anything and depend on imagination and taste of promoters. But it is necessary to take into account a whole number of principals for the future success of the enterprise: ...
