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s locationrestaurant will be situated in the city center among business centers, malls and office buildings. Therefore, a processing area located in the building of a business center will be purchased for 7050 thousand rubles. Overall area is 111 square meters, including 81 square meters of dining room. It is scheduled to acquire additional office area in 2013, thus the dining area will be expanded to 91 square meters. descriptioncuisine is considered to be one of the most peculiar among Asian cuisines. Since it has been evolving separately from neighboring Chinese and Japanese cuisines, it formed a unique blend of tastes and recipes. Bearing in mind that people living in the Russian Far East show preference to Asian cuisines, Korean cuisine has all necessary prerequisites for becoming a favorite. Likewise, a new format of each table s equipment with mini oven and self-cooking of traditional dishes within 15 minutes will be attractive for perspective customers.intended menu will include:
pork (frozen and thinly sliced, it will be cooked by the clients; seasoning, sauce and lettuce will be available unrestrictedly);
beef (frozen and thinly sliced, it will be cooked by the clients; seasoning, sauce and lettuce will be available unrestrictedly);
soup 1 ( ghuk i tkhan );
soup 2 ( yukkedyan );
3 types of various salads;
selection of vegetables;
boiled rice ( bap ),
fried rice with vegetables;
beverages (coffee, tea, beer, juice, Coca Cola, Sprite, Fanta). of clients
Intended target group of the Korean BBQ cafГ©-restaurant lives in Blagoveshchensk and has an income < span align = "justify"> exceeding subsistence level. Presumably, customers of the cafГ©-restaurant will comprise of young people and other employed working-age population. Specifically, Korean BBQ will be popular with middle-aged males (30-60 years old) since they possess highest incomes and prefer suggested produce (especially beer and meat).
2.3 Analysis of business rivals
are no direct business rivals who would introduce the same commodities and services to the market, however indirect business rivals are presented by multifarious Chinese restaurants situated in the city center. Nevertheless, creation of unique Korean culture ambi...
