recently; nevertheless, it is rapidly developing. According to the all-Union State Standard Р 50762-95, there are three groups of restaurants: luxe, prime and the first, that imply certain sets of requirements to the restaurants. There is also a common classification of restaurants with regard to price level:
fine dining (minimal bill 50 USD);
casual dining (average bill - 10-50 USD);
fast-food (average bill - 5-10 USD);
cafes, coffee hause (average bill - 5-15 USD);
clubs, canteens. reports reveal that medium cost restaurants present the most opportune sector of the market. For instance, fast - food branch is only 15-20% occupied and its filling will take at least 5 years. of public catering in the Amur region comprises 1200 companies, approximately 54% out of which are generally accessible. More than 200 of generally accessible public catering businesses are situated in Blagoveshchensk. The majority of them (110 units) has a status of a cafГ© and specializes chiefly in Chinese cuisine (56 cafes). turnover of public catering sector in the Amur region in actual prices has increased by 7.5 times and in physical quantity by more than 3 times since 2003. Level of citizens provision with generally accessible public catering seats equals 74%. The norm of 40 seats per 1000 capita is fulfilled only in Blagoveshchensk (44 seats), Tynda and Uglegorsk. augmentation of public catering services quantity, the number of businesses in the sector has not extended conformably. In 2005 the market included 578 restaurants, in 2006 - 630, and in 2007 - 600. Even though 23% of them have a foreign cuisine specialization, just a few have a corresponding decoration and specific traditions. Nonetheless, average seat turnover comprises 2,5 and 0,5 people per day in Chinese restaurants and other ones respectively.
2 - Forecast of public catering market capacity
Data20102011201220132014Monthly average accrued wages in the Amur region17338, 30 Monthly average accrued wages in Blagoveshchensk18118, 50 Year average market accession rate0, 20 Market size of the Amur region (mln. rubles) 2835,93403,084083, 704900,445880,52 Market size of Blagoveshchensk (mln. rubles) 697,55837,061004,471205,371446,44 Population size of the Amur region (thousands of people) 903,00 Population size of Blagoveshchensk (thousands of people) 212,55 Portion of Blagoveshchensk population in the population of the Amur region0, 24 in all, the market is attractive albeit being saturated with multiple homogeneous cafes and restaurants.
2.2 Analysis of produce s market
