rary language and allows certain justifiable deviations from the rigorous norms. Individual style requires to be studied in a course of stylistics in so far as it makes use of the potentialities of language means, whatever the characters of these potentialities may be.All men of letters have a peculiar individual manner of using language means to achieve the effect they desire. Writers choose language means deliberately. This process should be distinguished from language peculiarities which appear in everyday speech of this or that particular individual ( idiolect). Style Publistic ( PS) style is a perfect for example: historical changeability of stylistic differentiation of discourses. In Greece it was practiced in oral form which was named PS in accordance with the name of its corresponding genre. PS is famous for its explicit pragmatic function of persuasion directed at influencing the reader and shaping his views in accordance with the argumentation of the author. We find in PS a blend of the rigorous logical reasoning, reflecting the objective state of things and a strong subjectivity reflecting the authors personal feelings and emotions towards the discussed subject. Sub styles: The oratory essays, journalistic articles, radio and TV commentary. Oratory it makes use of a great humbler of expressive means to arouse and keep the public's interest: repetition, gradation, antithesis, rhetorical questions, emotive words, elements of colloquial speech. Radio and TV commentary is less impersonal and more expressive and emotional. The essay is very subjective and the most colloquial of the all sub styles of the publicistic style. It makes use of expressive means and tropes. The journalistic articles are impersonal.
The publicistic style of language became a separate style in the middle of the 18 th century. Unlike other styles, it has two spoken varieties, namely the oratorical sub style and the radio and TV commentary. The other two sub styles are the essay (moral, philosophical, literary) and journalistic articles (political, social, economic). The general aim of publicistic style is to influence the public opinion, to convince the reader or the listener that the interpretation given by the writer or the speaker is the only correct one and to cause him to accept the expressed point of view. Publicistic style is characterized by coherent and logical syntactical structure, with an expanded system of connectives and careful paragraphing. Its emotional appeal is achieved by the use of words with the emotive meaning but the stylistic devices are not fresh or genuine. The individual element is not very evident. Publicistic style is also characterized by the brevity of expression, sometimes it becomes a leading feature.oratorical style is the oral subdivision of the publicistic style. Dir...
