etters that can personally deliver to customers (actual or potential), or direct mail advertising. Special attention is paid to get in contact with customers, meeting their needs, comforting doubts consumer claims. Being organized vnutrishnomaha-zynni impressions tests used stamps, play prizes. A significant effect is the use of such techniques as an invitation to "celebrities", using the most modern commercial interiors, increasing the number and quality of services, facilitate the return of goods, opening branches in suburban areas, expanding franchise network and so on.all these measures are widely inform the media directly in the trading rooms used special methods display of goods (with the use of technical devices, animation, etc.). policy of wholesalers has significant differences, as wholesale intermediaries other than retail in many ways.pays attention less on incentives, the location of its trade, its interior and setting up specific atmosphere of goodwill and mutual respect, because it deals mainly with professional buyers who are most interested in purely technical parameters. By the volume of wholesale agreements with much larger retailers, wholesalers and trading zone and more. Retailers are more likely to buy the right products at a wholesaler, rather than looking at them from different manufacturers (though this form of trafficking also takes place). Wholesale contribute to such trends in the economic development of civilized countries, as growth in mass production in large enterprises, remote from the main consumers of finished products, increase production "in reserve", increasing the levels of distribution channels and increasing the number of claims intermediaries, packaging and variety of goods and services offered.this requires some effort on marketing services producers and intermediaries. Power Marketing communications, including advertising in the other to sell, depending on the category of wholesalers, which is classified by the following features:
wholesalers, buyers, which in turn are subdivided into wholesalers with a complete cycle of service and wholesalers with limited-service, ie, those who trade in cash without delivery of goods to consumers, wholesalers, salespeople, wholesalers organizers, Wholesalers - consignor; wholesalers engaged in mail order trade, cooperative wholesalers, selling products (mostly agricultural) manufactured at the enterprises of the cooperative;
brokers and agents (agents manufacturers, sales agents Plenipotentiary of goods, purchasing agents, wholesalers, commissioners);
wholesale branches and corporate departments producers (supply and network marketing organizations, producers);
various specialized wholesalers (wholesalers, farm fence, wholesale Oil wholesalers, shareholders, etc.). of communicative actions such as wholesalers to sell advertising, sales promotion, personal sell...
