ing and public relations has largely random in nature . But now a growing number of wholesalers began to worry not only about the range and quality of goods, but also the prestige of their enterprises, how to find and meet the most profitable customers, make them regular customers, set them closer and effective ties expand the services provided to customers. All this is reflected in the promotional activities: a joint advertisement with the manufacturers, flexible price policy when the prices of purchases and thus the selling price. To expand its customer base, wholesalers widely reported of suppliers, mass and type of packaging, quantity of goods in containers, the amount of games, price reductions depending on the cost of the party purchases. However, they prefer not random text advertisements and publications that publish a list of companies, grouped by commodity basis. Many newspapers have the inserts in the daily or weekly publications or conduct special advertising sections from wholesalers. br/>
. Stylistics advertisement
value in advertising has a clear syntactic structure, which allows you to quickly perceive information. The important role played by expressive syntax, because, firstly, these structures can enhance the presentation, and secondly, clearly structured text ads that will favorably affect its perception. To expressive syntax typically include stylistic (rhetorical) figures.figure - a linguistic turn, syntactic construction, used to enhance the expressiveness of expression. - A partition proposal in which the content of expression is realized not one, but two or more linguistic units following one after another after dividing pause. For example, the competition - it is alive, creative and highly specific. But we can and yes: the competition - it is alive. Creative. Highly specific.advertisement can be used and epiphora (only end) - repeating words or phrases at the end offers or related passages. For example, we fight for freedom. We always stand for peace.parallelism is the same building or neighborhood offers cut language. - A linguistic turn in which to enhance the expressiveness of language contrasted sharply opposing concepts. For example, in low water at high speed. - Stylistic figure, which is in the following location of words in which each further contains a value that increases (at least - which is reduced), thus creating growth (easing) of generated impressions. Usually gradation used when comparing different digital cited and placed them as reinforcement. But sometimes individual words, phrases, whole paragraphs of text ads line up in order of their growth. - The stylistic figure, which is to pass any of the sentence, which means, more often than a verb. This creates a dynamic language. - Linguistic turn, which is that by the end of deliberately expressing opinion. In a written text is usually put Multipoint. Well used in advertising direct speech a...
