n="justify"> 2.1 Good name is the key for success
image of every firm in the consumer s mind begins with a name. It is a business card of an enterprise. It is important for the tourist firm especially because of tourist s attention to a firm plays a main role when the purchasing being. It is connected with identification of this enterprise among the others and guarantees the quality of goods for a client. The importance of name is increased according with market developing. Often founders of foreign firms announce a competition and pay much money for success name. The name which has a good reputation is an object of purchase and sale on the tourist market. This goods is used in demand and make as franchise.firm name could be anything and depend on imagination and taste of promoters. But it is necessary to take into account a whole number of principals for the future success of the enterprise:
. Constance of the name. People get accustomed to the name. It is kept into the memory solidly. It s facilitated business contact.
. Association with product and its characteristics. A name which was chosen successfuly favoures the creation original and beautiful emblem of an organization, trademark. So on the bounds of firm s activity are outlined conditionally when the name has been chosen. It ought to avoid unwarranted rigidity, so long as a type of activity could be changed in perspective.
. Shortness, harmony, aesthetically acceptable. The name must be like that it is impossible to transform it in disharmonious by force of replacement, edition or exception of letters. It is better apprehend the name consisting of one or two words and reflected the kind of enterprise s activity. For example, Globe , Piligrim , Mostravel , etc.
. Unique of a name. If unpleasant impression is appeared about one of the firm with similar name, this impression might be transformed to another firm. A registered mark and name is protected by law. p align="justify">. An acceptability name for foreigners. The foreign words in the name may be used but their usage must de considering that avoid other meaning.good brand-name tells about good s advantages, its quality. It is recorded and memorized easy. It hasn t equivocality. It is used as the brand for wide range of different goods and has positive or neutral meaning at least in other countries and in international language.
.2 The corporate style (corporate i...
