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The organization aims to expand its list of consumer properties of goods
The organization is trying to expand the list of market segments of manufactured goods
The organization intends to achieve recognition on a relatively small sector of the market due to the diversity of products offered
Introduction of new forms of corrupt and after-sales service to attract new categories of consumers, encourage more frequent use of goods and one-time purchase more goodssecond group of methods of sales promotion. These short-term measures of monetary or material nature to encourage the purchase of goods.promotion is a multi-pronged focus. Target selection depends on the subject of the upcoming impact - the consumer or reseller.consumer has the greatest importance, and all the marketing policy is reduced to the effects on the consumer. The goal of stimulating in this case can be reduced to increase the number of customers or increase the quantity of goods purchased by the same buyer. By means of sales promotion for buyers include: samples per sample bonuses, lottery, markdowns, trade discount, coupons, sales, games and competitions, clubs consumers 'label event. " Reseller, as a natural link between producer and consumer, is a specific object of incentive in this case performs regulatory functions. In this case the goal of stimulating can be directed to:
Give product a certain image, to make it easily recognizable;
Increase the amount of goods entering the distribution network; of sales promotion for resellers are premiums and gifts, shopping premiums, reimbursement of expenses for advertising, prizes, exhibition sales, souvenirs, and shopping brochure.should constantly compare and analyze alternatives sell his goods, to revise prices and discounts depending on changes in the market.third group of methods of advertising and public relations. - is disseminated in any form by any means information about the natural or legal persons, goods, ideas and initiatives, which is designed for a specific group of people and is intended to form or maintain an interest in the natural or legal persons, goods, ideas and initiatives and facilitate sale of goods, ideas and initiatives.advertising is the most massive and most expensive form of advertising. Currently in Russia and one advertising campaign will not be completed without advertising on TV.advertising is an essential part of our everyday life. However, its main difficulty lies in the fact that quite difficult to separate from the audience of potential buyers and get them to listen to exactly the program, under which is advertising. Can affect feelings with appropriate tunes noises and voices that portray exciting mental images. Radio uses three main instruments for transmitting messages:
Voice helps listeners to imagine the characters;
Music conducive to better memorization;
Sound effects are used to transfer the situation in which the action takes place.of advertising in newspapers and magazines is determined to do this edition, a good text, catchy design text, a good placement of text on the strip Publishing, correct timing and frequency of the publication. In order to choose the most appropriate publication is necessary to compile a list of all the newspapers ...
