and other periodicals, capable of achieving the desired group of potential buyers.main function of the outdoor advertising is reinforcement and the addition of advertising placed in other media. outdoor advertising plays a major role repetition factor so the budget must be drawn up on the basis of the need to purchase specially selected places that regularly come to the attention of many people.engaging in planning advertising should identify consumers 'demands and its relevance to the product evaluate the level of competition in the market, that is, to conduct market research. Modern marketing recommends complex and use different types of advertising media. Complexity must ensure maximum coverage of the selected segment. Each potential customer needs to provide the necessary information about buying the product. The resulting efficiency of the sales of goods indicates optimal saturation advertising. Saturation advertising - the volume of all promotional activities in a given period of time in the selected market sector. The value of this volume is estimated to cost promotions. Efficiency is defined by the ratio of sales of products (total requests for products to saturation promotional activities during the reporting period). Type of product in a particular market has its optimum saturation, ie the effectiveness of advertising has special laws. Change in volume of products (advertising effectiveness) is directly dependent on the substance and used advertising media. When insufficient saturation advertising costs are rising faster than effectiveness. Funds invested in promotional activities, are used most effectively when the saturation advertising reaches an optimal level.further increase in costs does not lead to the desired results: the effect of sales remains at an optimum level, the increase in advertising spending decreases expected profit. Too limited budget for advertising products are sold slowly, the company makes a loss, the effect of « anti-advertising ». enables businesses to develop recommendations for the selection of the most profitable types of promotional activities and encourage advertising in accordance with a certain type of product and the specific market for a given period of time. These patterns for different kinds of goods are almost identical., The income from the sale of a product is largely determined by advertising and its ability to convince the buyer to make a choice in favor of the proposed.along with the methods of good non-price competition, there are other, less legitimate methods of competition: The main methods are:
Economic (industrial espionage)
Forgery of competitors 'products
Bribery and blackmail
Consumer fraud
Manipulation of business reporting
Currency manipulation
Concealment of defects, etc.
1.2 Forms of manifestation of non-price competition
# «justify"> 2. Non-price competition on the example of «exclusive» company in Saint Petersburg
«Exclusive» company is a large company, which sells tires, disks (cars and trucks), does warranty maintenance, service and makes car engine repair service. 500 employees work in this company. There are 12 spots all over the Saint Petersburg. Some of them even ...
