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Krosbi (Crosby, Philip B.) - in 1964 offered the program "0 defects"; it was during many years the vice-president of company ITT, was the president of American society on a quality (ASQS) management, presently consultant of many companies all over the world, heads a consulting firm Philip Crosby Associates, Inc. p> Deming (Deming W. Edwards) - being one of leading specialists on the statistical methods of providing of quality, in 1950 got invitation from the Japanese union of scientists and engineers (JUSE) to take part in a salvager Japanese industry. There he and offered the program of management of quality from 14 points, developed principle of permanent improvement qualities which produced revolution in Japanese industry. In his honour of JUSE in 1951 founded the very prestige annual bonus of his name - prize for the Japanese firm, bringing in a most contribution to development of ideas of management of quality, analogical prize for a foreign firm and individual prize. With 1980 the American association of statistics awards the bonus of the name of Deminga also. Deming was one of the consultants most known in the world in area of ​​management of quality, author more than 200 books in this area, honoured doctor of ten of the American universities. In 1987 got the personal congratulation of president of the USA. Died in 1995. p> Feygenbaum (Feigenbaum Armand V.) - developed principles of total quality management and parallel (simultaneous) engineering; more than 10 years worked in General Electric, after founded an own consulting firm General Systems Company, Ltd, the president of which is to the present tense. This firm - one of world centers of consultations in area of ​​management of quality.
Ishikava (Ishikawa, Kaori) - thought of the "circle of quality", offered the diagrams of "reason is investigation" (diagram of Ishikavy), developed conception management quality all collective of enterprise participates in which. From the beginning of 50th of more active participating in the program JUSE in quality. one of developers of new conception of organization of production, incarnate on a firm "Toyota" (production system of "Toyota", TPS).
Dzhuran (Juran, Joseph M.) - developed principle of "triads of quality"; it is one of anchorwomen business - consultants in area of ​​quality.
Mesing (Masing Walter) - offered a reference "book in quality" as a basic document of the system of providing of quality of enterprise.
Maybe, that exactly on this phase of providing of quality there was a management of quality in his modern understanding. Contradiction between upgrading and growth of efficiency of production in his former forms was overcame - application of new ideas of management allowed simultaneously to promote quality and reduce production inputs. An user practically in entire countries began to get goods and services of the highest quality at moderate price - the idea of ​​"society of consumption »realized. At the same time, conception of the standartized quality, in obedience to which under high-quality good is understood, to which defined requirements and fixed in norms producer, and an user is right either to purchase the offered product or reject it, resulted in intensifying of contradiction between quality and efficiency in a new form, - at an error in determination of queries of users on leaving of suitable, from point of producers, wares to the market of expense extraordinarily great.
This phase began to be engendered in the middle 60th as development of ideas of previous phase in the direction of more complete satisfaction of queries of users. The necessity of development of this phase is related to world market of commodities and services development, sharp intensifying of competition at this market and policy of state defense of interests of users.
All of it resulted in a situation, when placing to the market of products, having "Child's illnessesВ» or satisfying the queries of user in less degree, what wares of competitors, CPLD from one side, with development of theory of reliability of wares, and de autre part, with wide introduction of the computing engineering and CADD in a development of products process. Basis of conception of new phase was become:
1. idea, that greater part of defects of wares is mortgaged on the stage of development from insufficient quality of project works;
2. transfer of centre of gravity of works on creation of good from the model tests of pre-production models or parties to the mathematical design of properties of wares, and also design of processes of production of wares, that allows to discover and remove designer and technological defects yet to beginning of the stage of production;
3. place of conception "0 defects" were occupied by conception of the "satisfied user";
4. high quality must be given an user for an affordable cost...
