s text. It would be useful to compare it with lecturing style as well. The main aims of popular science text are: impart informationentertain.reach them, the popular science text must satisfy the following conditions: it should be informative, science intensive, trustworthy and listener-oriented. Thus, the basic rules for the presenter of such text are as follows: presenter must catch the audience's attention and interest and keep it till the end of the presentation.the popular science text is aimed at educated people (but not professional audience), the information should be audible, all the terms should be explained and thesis illustrated.reach the goals mentioned above, the presenters use the methods based on the psychological researches. For example, the peculiarities of human aural perception depend on the pitch alterations and the duration of the sound signal. Rhythm and pausation also influence the perception. The reasons for this lie in the mental peculiarities of the human subconscious and, therefore, such peculiarities are the feature inherent in any listener. The experimental data proves that a long, loud sounds and following a pause can draw the listeners attention. The low pitch of the voice makes the perception of information easier. The raised pitch helps to draw the listener s attention. noises are also important. E.S. Kudinova in her article "Verbal and nonverbal interaction in communication" remarks that "Sounds and their intensity also have significant effect upon the process of communication ... Music can calm down or excite". to the examples of popular science discourse we could recollect the films produced by BBC or the Discovery channel and other companies which are known for their everlasting popularity among the viewers of all ages. In the majority of cased the text is read by male speakers (which improves the perception), it is accompanied by an appropriate soundtrack. live performances are concerned, when the lecturer is speaking directly facing the audience (and to some extent in the cases when the anchorperson or the interviewed person appears in the frame), there appears another factor affecting the perception of the informationто - facial expressions and gestures of the speaker. Non-verbal actions convey a significant amount of information; meanwhile, non-verbal and prosodic features of the speech are mutually determined. E.S. Kudinova writes: In the communication process the kinetic means perform specific informational function. <...> The following functions of gestures have pragmatic meaning: establishing a contact, establishing the feedback , self-presentation, social orientation, motivating function, regulating function. <...> Expressive functions are: emphatic, emotive and adaptive functions A remarkable thing is that the quality of aural recognition of different types of...
