dairy, and baked goods departments along with shelf space reserved for canned and packaged goods as well as for various nonfood items such as household cleaners, pharmacy products, and pet supplies. Most supermarkets also sell a variety of other household products that are consumed regularly, such as alcohol (where permitted), household cleaning products, medicine, clothes, and some sell a much wider range of nonfood products.traditional supermarket occupies a large amount of floor space, usually on a single level, and is situated near a residential area in order to be convenient to consumers. Its basic appeal is the availability of a broad selection of goods under a single roof at relatively low prices. Other advantages include ease of parking and, frequently, the convenience of shopping hours that extend far into the evening or even 24 hours a day. Supermarkets usually make massive outlays of newspaper and other advertising and often present elaborate in-store displays of products. The stores often are part of a corporate chain that owns or controls other supermarkets located nearby - thus increasing opportunities for economies of scale.usually offer products at low prices by reducing their economic margins. Certain products (typically staple foods such as bread, milk and sugar) are occasionally sold as loss leaders, that is, with negative profit margins. To maintain a profit, supermarkets attempt to make up for the lower margins by a higher overall volume of sales, and with the sale of higher-margin items. Customers usually shop by placing their selected merchandise into shopping carts (trolleys) or baskets (self-service) and pay for the merchandise at the check-out.larger full-service supermarket combined with a department store is sometimes known as a hypermarket. Other services offered at some supermarkets may include those of banks, caf Г© s, childcare centers, photo processing, video rentals, pharmacies and gas stations.and expressions-бакалія-товари, торговатьreduce - зменшувати-стоімостьcomprise - охоплювати-молочні продукти - випечені вироби
items - предмети
consumer - споживач
outlays - витрати, витрати
to elaborate - розвивати
scale - рівень, масштаб
margin - прибуток
check-out - каса, контроль
staple food - головні продукти
Task 10. Answer the questions. p align="justify">. When did the first supermarkets appear? p align="justify">. What sort of goods are typically on sale there? p align="justify">. Why do the supermarkets attract many customers? p align="justify">. Why can supermarkets offer products at low prices? 11. Find in the text equivalents of the following words and phrases. p align="justify"> Магазин самообслуговування; бути зручним для споживача; легка парковка; фармацевтичні товари; відносно низькі ціни; зручні години роботи; зменшувати прибуток; широкий вибір нехарчових продуктів; оплатити покупки в касі; обрані товари.
Task 12. Translate the words and write those from which they are formed., Typically, cleaning, relatively, availability, selection, developing, simplifying, unpack, irresponsible.13. Match the English and Russian equivalents.storeу прощатьрекламаbroad selection потреблятьшірокій выборотделрозничныйприбыльудобныйвыставлять
Task 14. Read the text. Use the words given in brackets to form a correct part of speech.your rightsyou are a regular (1 - shop), you ought to make sure you know your (2 - consumer) rights. For example, did you know that TV and radio and newspaper (3 - advertise) have to tell the truth? If they say something about a (4 - produce) that isn t true, they can be taken to court. Also, if you order something and you promised (5 - deliver) before a certain date, you should get some money back if it doesn t come in time.general rule is: don t be afraid to make a (6 - complain). And if a shop (7 - assist) is unhelpful or rude, always insist on speaking to the (8 - manage). The shop certainly doesn t want to lose one of its (9 - custom). Now more and more people are buying things online, shops have to try even harder to keep us happy.15. Read, translate and dramatize the dialogues.: What can I get for you?: I d like a packet of sugar, please ..: And what next , Please?.: A packet of cornflakes, please. And yes, I ll want some coffee and also a dozen of eggs, please ..: Is there anything else?.: Two pounds of flour and that s all for the moment ..: Here you are ..: Thank you ..: W...
