omers, including manufacturing, mounting, packaging products, sorting and picking.
Retailers provide commercial, trade services, for example sale of goods to consumers.railway transport is well adjusted for transportation of different parties of cargoes in any weather conditions. It provides an opportunity to deliver the goods over long distances, regularity, and quite low cost of transport. Laquo; Medochok personally will finance the process of distribution of commodities and accept the risks, including responsibility for product during its promotion to the consumer.
Determining the width of the channel, the company Medochok is oriented on the principles of selective distribution. With this division of the company limits the number of retailers, giving rights to sell its products to individual brokers. The objectives of the company are reduced to reaching a wide market, getting high profits through the implementation and ease of place of purchasing for the consumer.consumer will be able to buy our products in a store, where he can see the goods.
It is well known that the sales volume of the company is a dynamic indicator and as a result of various factors can be changed. Therefore advisable to analyze the breakeven point and to find the critical sales, where price is equal to the cost and the company with the proceeds from the sale may only cover their costs.from sales: I=P * N=122,99 * 168 =20662,32costs=V * N=35 * 168=5880costs=F + V * N=5400 + 35 * 168=.11280
The volume of sales of the company is a dynamic indicator and as a result of influence of different factors (changes in economic conditions, actions of competitors, etc.) can fall. Therefore, you should conduct a break-even analysis and find the point of critical sales, where the price is the cost and the company due to income from the sale may only cover their costs. The point of critical sale divides the volume of realization (in the theoretical sense) into two intervals:
· Interval (0; N kr), in which the company suffers losses, because P lt; S;
· Interval (N kr; N opt), in which an enterprice makes a profit, because P gt; S.
We need to find the critical sales volume:
Pic.5.1 The theoretical critical level marketing
A break-even point - is a level of physical volume sales at a given price within a particular time period (month, quarter, year), due to that an enterprise covers its costs. Profit of the company delves at break-even point. A break-even point shows at what volume productions and realization of products a profit yield from realization equals charges on a production. Enterprises makes sense to produce products, if a project will allow to provide a production and realization of commodity in a volume that exceeds the threshold of break-even, only then a project begins to bring in a return.
For volume production, the lower the threshold of break-even, the company incurred losses., in order that an enterprise did not end up in losses, but here it will have no profits, it is needed to realize units.
Chapter 6.Campaign Planning product promotions
marketing communications encompasses four components, such as:
· advertising;
· PR (public relations);
· personal selling;
· sales promotion.
Advertising - any paid form of non-personal information spreading about the company or its product or service from a particular registered customer. The main objectives of advertising is to inform consumers about the product and a reminder of image formation. Our company will market our products by: advertising using promotional videos on leading TV channels of the country;
souvenir advertising, which is characterized by the fact that there will be given away for various small podarunochky (key rings, pens, calendars, etc.) with our brand name; are the examples of key rings:
Pic.6.1 The Medochok key rings.
Outdoor advertising, which will be manifested in the form of a billboard .Committee (PR) - aims at a positive image of the company activities, friendly to her and her friend. Our company focuses on children because we have a Christmas service when Santa Claus brings chocolate child personally to the address, but this should be indicated and the number of units sold products must be at least 50. The same goodies Santa brings our production in orphanages and kindergartens.selling - a means of communication to inform consumers about the product and company and direct implementation...
