cation the first thing with what the reader faces - a name of publication. Headline is a first signal, spurring you to read the material or postpone the newspaper aside. Anticipating text, headline carries certain information on contents of publicity work.of headline expresses the theme of the text. Theme of the text included in its central idea. Some headlines of the newspaper text actualized the analytical estimation of situations, reflected in it.phraseological units in headline can realize negative estimation.units in headline cause advertising and intriuging function of the headline. br/>
Summary
is a branch of linguistics, studying the word groups. The word ВІ phreaseological units ВІ has very different meaning. In linguistics literature the term has come to be for whole ensemble of expressions where the meaning of one element is dependent of the other, irrespective of the structure and the properties of the unit.qualification paper is devoted to study the role of phraseological unit in the language and use of phrraseologucal units as a newspaper title.of the qualification paper is determined by the necessity phraseological units in newspaper title.linguistic phenomenon, which is phraseological unit, will be investigated in modern methods. The analysis will be used to achieve the aim and tasks put forward in this qualification paper. The aim and hypothesis require solving the following tasks:
to study semantic peculiarities of phraseological units.
to investigate functional styles, in particularly features of newspaper style.
to analyze peculiarities of the title and the role of the phraseological unit in Newspaper style.importance of qualification paper consists in the material of phraseological units which deals with functional style and newspaper title. Practical value of the qualification paper is that in the results of the paper can be used in course of lexicology, phraseology and stylistics besides the material of the paper can be while preparing for seminars by the discipline named above, writing the course papers and qualification papers . structure of qualification paper consists of introduction, 3 chapters, conclusion, summary and bibliography.chapter I consist of 3 paragraphs:
. Phraseology as a science. p align="justify">. Semantic structure of the phraseological units. p align="justify">. Classification of the phraseological units.chapter 2 consists of 3 paragraphs:
. Functional style. p align="justify">. Classification of functional style. p align="justify">. Features of new style.3 consists of paragraphs:
. Peculiarities of the title. p align="justify">. Role of the title in reveal...